How has account based marketing evolved? As more data has become available and that can be analysed for insights, how important is a data-first approach for key market campaigns?
TECHNOLOGY POWERING BUSINESS
News digital marketing
Silicon Insights: The State of MarTech: Part 1 Podcast
In the latest Silicon Insight interview we are considering the current state of MarTech and how this will evolve into the future with our special guest Michele Reale, Executive Media Director at twogether Creative.
Silicon Insights: The State of MarTech: Part 2 Podcast
In the latest Silicon Insight interview we are considering the current state of MarTech and how this will evolve into the future with our special guest Michele Reale, Executive Media Director at Twogether Creative.
Silicon Insights: The State of MarTech: Part 1
In the latest Silicon Insight interview we are considering the current state of MarTech and how this will evolve into the future with our special guest Michele Reale, Executive Media Director at twogether Creative.
Silicon Insights: The Evolution of Account Based Marketing: Part 1
How has account based marketing evolved? As more data has become available and that can be analysed for insights, how important is a data-first approach for key market campaigns?
Silicon Insights: The Past, Present and Future of Account Based Marketing: Part 2
In part two of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into how social media and AI are impacting account based marketing, and what the future holds.
Silicon Insights: The Past, Present and Future of Account Based Marketing: Part 1
In part one of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into current marketing trends. How technology is impacting all marketers and what the future holds ...
Mind Your Language: Why AI-powered comparative linguistics is the perfect complement to marketing instinct
How AI-powered comparative linguistics can help firms with their marketing efforts
Hootsuite Open APIs Squeeze More Value Out Of Technology Investments
Hootsuite's open APIs allow customers to connect social content and functionality to their existing platform
Swipe Right For Customers: 4 Things Brands Can Learn From Tinder
Alyssa Meritt, head of strategic consulting, Urban Airship, explains what brands can learn from the gamification of dating apps
IBM Bolsters Marketing Automation With Silverpop Purchase
IBM adds personalised customer engagement solutions to its portfolio thanks to the acquisition of Silverpop
Small Businesses Use Facebook, Twitter For Digital Marketing
Small businesses are selecting Facebook and Twitter for their digital marketing, according to a new study
Oracle Snaps Up Vitrue For Social Marketing
Oracle is to acquire Vitrue, a cloud-based company that helps companies manage their social marketing campaigns
SMBs Turn To Social Media And Internet For Marketing
Small businesses are increasingly using social media and the Internet to drive their marketing
Adobe Buys Efficient Frontier For Digital Marketing
Adobe Systems' focus on digital marketing and advertising space leads to Efficient Frontier acquisition
Cloud-Based Analytics Suite Launched By IBM
IBM is combining Coremetrics and Unica software, as part of its Smarter Commerce strategy