Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple Milanese Loop review: a gorgeous, stainless steel Apple Watch band that costs a pretty penny
By Josh Russell published
This gorgeous, sustainable stainless steel Apple Watch band outshines cheaper rivals, hands down.

‘Podcasting shouldn’t be locked behind walled gardens’: Pocket Casts slams Spotify and makes its web player free to all
By Rowan Davies published
Podcast service Pocket Casts has lifted the requirement for a subscription in the web version of its platform. Now you stream all of your favorite podcasts free of charge.

There's a huge MacBook Air sale right now – shop record-low prices from $629.99
By Roland Moore-Colyer published
You don't need a MacBook Air M4: I've found 9 older-model MacBook deals at great prices.

The new Apple MacBook Air M4 has a weird quirk with its performance cores - but it's nothing to worry about
By Isaiah Williams published
If you've been using Adobe Lightroom Classic with the new Apple MacBook Air (M4), you might want to have a look at your CPU usage.

Thousands of iOS apps found to expose user data and leak Stripe keys
By Sead Fadilpašić published
Researchers found thousands of iOS apps with hardcoded secrets in plaintext.

The latest iPhone 17 Pro Max leak may have given us another look at its upcoming redesign
By David Nield published
We've got some more evidence showing the upcoming redesign – and it sounds as though production is on schedule.

iOS 18.4 will give your iPhone a much-needed maps upgrade – but only if you're in the EU
By Alex Blake published
Apple will soon let you change your default map app in iOS 18.4, but US users will miss out – for now.

No joke: the Apple Mac Studio M3 Ultra is a stunning deal
By Desire Athow published
I've pitted the Mac Studio M3 Ultra against its biggest Windows rivals
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