Digital media trends
The latest digital media trends, analysed by the Guardian's Audience team
Cornel West on Q&A: 'Donald Trump is a gangster' – video
With his fiery brand of oratory, the philosopher and activist speaks about the decaying soul of the United States under a Trump presidency. The Australian Liberal senator Eric Abetz rejects West's view by pointing to burgeoning employment under Trump
Digital media trends for 2016
2015 is nearly over and we’re not all using hoverboards. With that in mind let’s take a look at what we can expect from 2016
How to build an influential brand
As the Guardian’s Audience team launches its Influential Brands research, we take a look what it means for brands and agencies
Public and personal sharing
This month we look at sharing and the mysterious world of “dark social”, what motivates Guardian readers to share, and ponder if sharing really equals engagement
The mobile shopper
The everyday device has changed the way we shop for the everyday essentials
Digital media trends for 2015
It's the time of year for future gazing, so here are ten trends to look out for in 2015
Content marketing trends for 2015
With brands creating more content year-on-year, 2015 is set to be the year of real-time newsroom innovation, improved effectiveness and user-experience
Connected devices. Connected living
The quiet announcement of Amazon Echo is in stark contrast to the potential of the product, and we also look at how marketing could soon take over all of your senses
Money in a mobile world
In the week Apple Pay launches we take a look at why mobile is the ideal platform for finance
Trust me, I'm a brand
As we enter the second half of the year we round up the latest consumer trends from the IAB Mobile Engage and nVision UK conferences, and begin the inevitable look towards 2015
On benefits of social media
This week, as late spring sun breaks through the clouds, we are in a highly positive mood, exploring beneficial effects of social media on mood and positivity of brand interactions on Twitter.
The Connected Consumer
Last week MediaTel's Connected Consumer Conference took place in central London. Here we take a look at some of the key themes such as why your smart TV might soon be stupid, and how selling your own personal data might become the norm
Power to the People
This week we are talking about how mobile connectivity and social platforms have empowered consumers and why brands should embrace it, how the young generation found its voice and the growth of the app economy
How to stay ahead in the digital age?
C'est la question, which will concern brand marketers in the year ahead as digital disruption continues. And why is it that some companies succeed in digital when others fail? And finally, some proof that multi-screening is not a zero-sum game, but a win-win for engagement with both, TV programmes and other screens.
Top 10 Trends for 2014
'Tis the season for lists and trends. We've combined the two to bring you the Top 10 digital and marketing trends to look forward to in 2014
Through the Glass Brightly
2014 will find us at the dawn of a new technological revolution: with tablets reaching mass adoption and replacing children's toys and wearables set to take off
Connected living
This week we learn that some top digital sites have moved towards mobile-only majority, but the real benefit still lies with multi-platform, multiscreening audiences; that minority report reality is upon us with the Internet of Things set for astronomical growth and that ecommerce brands can benefit from "buy to give" initiatives.
Mobile-first
This week we've learned that we now owned or had access to an average of 5.4 mobile devices each, so it's a good job that 3 in 4 find constant mobile connectivity helpful, so helpful in fact that many say their mobile phone is the first and last thing they look at each day
Mobile majority
This week we've learned that PC-only internet use was becoming a thing of the past with mobile device ownership soaring and cross-platform internet access, shopping and sharing being the normal way of life
New season, new trends
We are starting the new fashion/"non-silly" news/football/school (select as appropriate) season with a look at new and continuation of old trends
About 36 results for Digital media trends