'Winning, winning, winning': the genius of The Donald’s Trumpspeak
Donald Trump’s dazzlingly vague speeches are a far cry from the carefully engineered soundbites of most political rhetoric. So what exactly is he doing?
What does ‘radical’ actually mean? Well, it depends who you ask …
Being radical is excellent. Unless you are the wrong sort of radical – an adherent, say, of ‘radical Islam’. How do we know when ‘radical’ means something nice and when it means something nasty?
What gives with hot takes - flip, instant opinions, which websites claim they are resisting? And why are we so fond of ‘takes’ on things in the first place?
Politicians talk about policy offers, creatives ask ‘What’s the offer here’?’ It’s a sign of the supermarketisation of our language – and it’s an offer I can refuse
Aspiration nation? The many meanings of a political buzzword
Aspiration is breathing, or breathing into: in the earliest usages it was the sort of thing God did to people. It is probably unfair to complain Miliband couldn’t do it
The annoying language on food packaging: rhapsodies and philosophies
From ‘family owned’ and ‘created with love’, to ‘hand crafted’ and ‘authentic’, food-packet rhetoric is now mainly in the business of selling nice feelings