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The upstarts

  • Finger about to activate automatic mode by pressing a push button. Composite image between a hand photography and a 3D background.<br>JCKWJG Finger about to activate automatic mode by pressing a push button. Composite image between a hand photography and a 3D background.

    How one insurer is prepping for a world of driverless cars

    Smartdriverclub is preparing for a future of autonomous vehicles by developing tracking technology. But will everyone be happy to hand over this personal data?
  • The laundry detergent market ins dominated by Unilever, Procter &amp; Gamble and RB.

    Subscription suds: can a detergent-by-post model challenge the big brands?

    Two former Unilever employees are hoping to take on their ex-employer and other major labels by supplying cheap laundry products that are also better for the environment
  • Young woman sleeping on a comfortable bed with blue eye maskG0T5M3 Young woman sleeping on a comfortable bed with blue eye mask

    Sleep sells: how mattress companies woke up to the science of slumber

    Riding the global wellbeing wave – where sleep is integral to good health – are a group of dynamic new businesses including Britain’s Simba
  • Heist tights have a 5000 thread count and are seam-free.

    Banned ads and Olympic product design: how Heist is shaking up the lingerie market

    It’s worth almost as much as the sportswear market, yet the underwear industry spends virtually nothing on product innovation, and relies on advertising stereotypes. Can Heist’s women-first approach challenge that?
  • Duncan O'Brien (left) and Dan Broughton (right), founders, Dalston Soda formerly known as Dalston Cola.

    Dalston's Soda: 'It's a great time to be making non-alcoholic drinks'

    The hip soft drinks brand is now stocked in many of the major supermarkets. Can it give Coca-Cola a run for its money?
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