Burberry must end emphasis on shock factor and focus on being loved again
New CEO needs to join dots between avant garde catwalk looks and what customers want from British group
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Burberry replaces chief executive as it issues fresh profit warning
Former Coach boss Joshua Schulman to take control as Jonathan Akeroyd departs with immediate effect
May 2024
Burberry profits slump by 40% as demand for luxury goods slows
From sporrans to chandeliers: King Charles and Queen Camilla weigh up new royal warrants
January 2024
Burberry issues profit warning as Christmas shoppers shun pricey trenchcoats
British brand affected by continued slowdown in luxury demand during cost of living crisis
July 2023
London losing out to Paris and Milan over tourist shopping, says Burberry
Tesco appoints Burberry boss as chair to replace John Allan
May 2023
Burberry boss says Brexit VAT changes put UK at ‘competitive disadvantage’
Jonathan Akeroyd says axing of tax break for tourists is damaging sales in retailer’s home market
April 2023
Brexit is a drag on growth, says Burberry chair, as he attacks ‘own goal’ on VAT
Gerry Murphy tells Rishi Sunak he should reverse decision to remove tax-free shopping for tourists
February 2023
Burberry brings it back home with a twist at London fashion week
Tasked with making the brand pop again, new designer Daniel Lee delivered classic British style with a punk edge and eye-catching accessories
November 2022
Burberry shoppers snap up goods in Paris and Milan, not London
Brand says decision to stop tourists reclaiming VAT has hurt UK reputation as luxury shopping destination
September 2022
Burberry designer Riccardo Tisci to step down ending five years of Italian control
Departure comes year after CEO Marco Gobbetti left, with Daniel Lee taking over creative head role
July 2022
Burberry sales fall 35% in China on back of Covid lockdowns
Lola handbag range and signature trenchcoat give luxury fashion retailer boost elsewhere
May 2022
Who pays the ‘real living wage’ in Britain – and who does not?
More than 10,000 companies pay £9.90 an hour in the UK and £11.05 in London – Burberry and Ikea among them
March 2022
Burberry joins exodus of luxury brands from Russia
Designer labels exempt from EU sanctions but face disruption to shipments and business transactions
January 2022
Burberry predicts 35% rise in annual profits backed by Asia sales
UK luxury brand records 22% sales growth in Asia over pre-pandemic levels but 4% fall in Europe
November 2021
Burberry reports slow sales growth as Covid impact persists
Luxury fashion retailer blames coronavirus restrictions in Asia-Pacific region for sales difficulties
October 2021
Burberry appoints Versace boss as CEO with £6m ‘golden hello’
Jonathan Akeroyd to replace Marco Gobbetti at British luxury brand on salary of £1.1m plus bonuses
July 2021
Burberry sales return to pre-pandemic levels as younger shoppers splash out
Luxury fashion brand reports revenues of £479m in 13 weeks to 26 June, up 86% on 2020
