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Campaign ad watch 2012

More than $1bn will be spent on campaign ads in the 2012 race for the White House, as candidates woo voters in primaries and for the presidency: guardiannews.com commentators analyse the ads, decode the messaging and assess what truth there is in political advertising
  • Big Bird snl

    Obama's Big Bird attack ad: fluffy, funny and ineffectual

    Paul Harris

    Paul Harris: If Obama had the election sewn up, then mocking Romney's Sesame Street gambit might raise a smile. But he doesn't

  • Barack Obama shakes hands with Mitt Romney at the end of the presidential debate in Denver.

    Obama and Romney campaigns begin post-debate ad frenzy

    Paul Harris in New York

    Paul Harris: Romney releases lengthy video featuring footage of Denver debate while Obama trues to portray rival as dishonest

  • Mitt Romney being covertly filmed

    'My Job': more Romney self-destruct than Obama attack ad

    Paul Harris

    Paul Harris: Of all the thuggish negative adverts in this cycle, the most brutal is one that simply plays Mitt Romney's '47%' words back at him

  • mitt romney dallas

    Secretly-taped Mitt Romney video spurs attack ad battle with Obama

    Paul Harris

    Paul Harris: After the Republican challenger's remarks about 47% of Americans, both sides have rushed out hard-hitting adverts

  • Mitt Romney campaigns in Orange City, Iowa, in a screen grab from CNN.

    Mitt Romney's swing-state ad spend looks like a loser's strategy

    Harry J Enten

    Harry J Enten: When you look at the arithmetic of the electoral college, the Republican nominee's media buying really narrows his chances

  • Media Scrutiny Theater

    Fact-checking the 2012 campaign adverts with On the Media, part 1

    Bob Garfield and Brooke Gladstone

    Bob Garfield and Brooke Gladstone: Enjoying this election year's crop of political ads? We neither. But for the sake of truth in advertising, we reviewed them for you

  • Joe Soptic, former steelworker at Bain Capital

    Romney's whining about the 'Joe Soptic' attack ad rings hollow

    Paul Harris

    Paul Harris: A Romney ad's complaint against the Obama Super Pac spot is right: it was mean and unfair. Welcome to US politics 2012, Mitt

  • Barack Obama

    The 2012 campaign ad war hits the battleground states

    Paul Harris

    Paul Harris: Fueled by Super Pacs, the big ad spend has begun in earnest. Dominating the airtime are attacks on Obama's 'doing fine' gaffe

  • Governor Mitt Romney

    Mitt Romney's 'Doing fine?' at Obama's expense

    Paul Harris

    Paul Harris: Picking up on a gaffe at a presidential press conference, this attack ad hits Obama hard on the battleground of the economy

  • US President Barack Obama at fundraiser

    Obama gets back to black voters with his 'We've got your back' radio ad

    Paul Harris

    Paul Harris: Black Americans voted overwhelmingly for Barack Obama in 2008. Now he's appealing to them again in a targeted radio ad

  • Mitt Romney Memorial Day

    Mass appeal: Obama TV ad doubles down on Mitt Romney and jobs

    Paul Harris

    Paul Harris: A new Obama campaign ad knocks Romney's economic record as governor, but it's Obama's record as president that's at stake

  • Basketball attack ad

    The 'Basketball' stealth attack ad subtly exploits broken hoop dreams

    Paul Harris

    Paul Harris: The new ad from Karl Rove's Crossroads GPS Super Pac is masterfully crafted to undermine Obama's core appeal

  • Mitt Romney

    Romney's saccharine side peeks out in new ad envisioning a Mitt presidency

    Paul Harris

    Paul Harris: In his first official ad of the presidential election campaign, the presumptive Republican candidate seeks to remould his image

  • White House political adviser Karl Rove participates in a meeting on Health Savings Accounts

    Karl Rove's evil genius breaks 'Obama's Promise'

    Paul Harris

    Paul Harris: The new ad that attacks Obama from Rove-founded Super Pac Crossroads GPS is unfair, of course, but fiendishly effective

  • Ana Marie Cox

    Attack ads of the giant billionaires

    Ana Marie Cox

    Ana Marie Cox: The new trope in the 2012 election's negative campaigning is to criticise the other side's shadowy big donors. Plenty of material

  • Mitt Romney in New Hampshire

    Mitt Romney Swiss bank account ad misses mark

    Paul Harris

    Paul Harris: Still refining its attack lines against Republican Mitt Romney, Team Obama fluffs a good punchline with over-busy messaging

  • Mitt Romney

    Obama campaign ad tars Mitt Romney as puppet of Big Oil

    Paul Harris

    Paul Harris: Aiming square at Romney, the president's Super Pac ad lays the blame for high gas prices on the presumed Republican nominee

  • Ana Marie Cox

    GOP primaries attack ad highlights: accentuating the negative, part 2

    Ana Marie Cox

    John McCain may have belatedly deplored the tone of the Republican nomination campaign, but the slew of attack ads keeps on coming

  • Barack Obama 2008

    Barack Obama's epic motivational video

    Paul Harris

    Paul Harris: Less a campaign ad to woo wavering voters, this 16-minute film reminds the Obama faithful why they have to do it all over again

  • Sarah Palin

    Sarah Palin: Barack Obama's 'enemy of the week'

    Paul Harris

    Paul Harris: An attack ad aimed at Sarah Palin as a far-right Republican is a cheap shot, but think of it as just a warm-up routine for the fall

About 42 results for Campaign ad watch 2012
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