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Communications

Advice and ideas for arts marketing, press, PR and promotion

May 2016

  • An archaeologist at work on the Bedlam burial ground in London

    Archaeology must open up to become more diverse

    Raksha Dave
  • Two students recreate Liam Gillick’s Stacked Revision Structure

    Museums take to Instagram to showcase their collections – in pictures

March 2016

  • Borderlines film festival road sign

    The reel truth: six tips for building strong rural film audiences

  • National Museum Cardiff’s contemporary art galleries

    Bring foreign tourists to museums with a great marketing strategy

February 2016

  • Martha Lucy and Barbara Buckley at The Barnes Foundation, in Renoir – Revered and Reviled, by Exhibition on Screen

    Pictures worth a thousand words: tips for telling stories about art

    Remember to entertain and inform, do your research and if using film, drop the shaky shots, writes documentary film-maker Phil Grabsky

January 2016

  • Arthur Jones at RAF Museum

    Museum Selfie day 2016 – in pictures

    Museum fans, gallery-goers and staff share their top shots for #MuseumSelfie day

October 2015

  • Angus Imrie, Gugu Mbatha-Raw and Amanda Lawrence in Nell Gwynn at Shakespeare's Globe

    #LoveTheatreDay 2015: key info and how to get involved

  • Manchester Camerata principal cellist Hannah Roberts.

    Five ways to attract new arts audiences

August 2015

  • Dugald Stewart Monument on Edinburgh’s Calton Hill

    How performers and producers can get the most out of Edinburgh fringe

  • Cross-stitch alphabet and numbers

    Writing gallery texts and wall panels: common mistakes to avoid

July 2015

  • George Orwell

    Galleries: let's ditch the artspeak and artybollocks

    Susan Jones
  • Bernard Donoghue at the London Cultural Tourism Workshop

    Eight things we learned from the London Cultural Tourism Workshop

June 2015

  • James McClure

    Airbnb's James McClure: the arts are huge drivers of people to London

    Airbnb’s UK & Ireland GM on its Edinburgh fringe link-up, the sharing economy and how arts marketers can exploit a venue’s tourism appeal

March 2015

  • Progress wrestlers in the ring

    Event marketing tips from the world of pro wrestling

    What can smaller arts outfits learn about promotion from the world of spandex and suplexes? Treat your fans like a family and don’t rush announcements

February 2015

  • Clapping audience

    Eight creative ideas for crowdfunding backer rewards

  • Artory app screenshot

    App story
    How we made Artory, the what’s on app for Plymouth's arts scene

January 2015

  • Colourful assorted childrens sweets

    Painting by numbers: getting creative with environmental data

    A creative and artistic approach to mass data can help make it more tangible and deliver meaningful change, writes Nicky Teegan
  • New Year celebrations in Shaanxi province, China

    Culture professionals share their resolutions for 2015

    A curator, press officer and visitor services manager reveal their personal and professional resolutions for the year ahead – what are yours?
  • Attack the Block screenshot

    Successful 21st-century film producers will be branding specialists

    Shifting tech, business models and audiences mean that film producers and companies must embrace branding to survive, argues Neil Peplow

December 2014

  • Make Things Happen printed on an old typewriter

    Arts marketing tips from across the cultural sector

    From tone of voice to budgets, six arts marketing pros share their top tips for communicating your cultural offering
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