We’re told our attention spans are dying, but creators are cashing in from insanely long videos – which millions are watching

Zach Smith recorded himself jamming out to a tune he found in his car. Now it’s racked up 3m plays – and might be on its way to Marvel

Academics gather online to explore the philosophical underpinnings of a movie about a baby who is also a boss

In his quest to discover why these ads are everywhere, Alex McKinnon ended up downloading too many of them – and investing too much

Ladybuggz, cooldudes and kinkygurls: our embarrassing digital footprints can come back to haunt us – but they’re also a source of nostalgia

Wholly secret thoughts and mundane details share space on the one app. This is what gives notes their unique charm – and its why I started collecting them

With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seems

For me, the TikTok app never added up. It made more sense to go back to where I’d first started watching TikToks – other people’s Instagram stories

From a Rita Ora likeness to the torturous commissions of Hamish Blake’s kids, the art of baking has stepped up – and we can’t get enough of it

Spooky Doll Hour is a Facebook group for the terminally online, but even here the boundary between irony and earnestness becomes increasingly blurred

People come to these videos to feel peaceful and good. It makes sense that they would then take turns to sweetly compliment each other

Sinead Stubbins is the first to admit she might know a bit too much about the British personality. Is it creepy? Maybe. Maybe not? Who knows

In new column Internet wormhole, Guardian Australia writers take you to their favourite corner of the web. First up: an inviting – and voyeuristic – YouTube series