The last column in our series looks at counterproductive marketing memes and the rise of the alt-Instagrammers

From Trump-trolling to an all-dancing, all-gifing Winnie The Pooh, here’s what’s been tickling and comforting the web this month

Rap memes are still taking over while Smash Mouth set the internet alight for the first time since, well, ever, and the Young Pope is a bit too young for some

Plus the latest internet lingo, and Britain’s best-looking couple

Memes may be bigger than Jesus, but there are doubts over the medium’s future after the closure of the video service. Luckily two stars are here to help

There’s been a Trumpy frog and some cheese called Gary, but the month of memes belongs to two complete strangers splitting up

Funny faces, astonishing athleticism and all-round doofus Ryan Lochte have made sure it’s been a month rich in retweets

From a deceased ape becoming a major cultural figure to a road safety campaign turned viral hit, the internet is getting grim

Also this month, how the internet reacted to Brexit

How best to greet a unicycling frog? Our regular column examines the unruly rules of internet etiquette

From celebrated Twitter mishaps to pop music penance, we dissect the recent contents of the internet’s hive mind