The hard sell
A comic view of a recent advert
Viral marketing: the very worst lockdown-themed adverts
The pandemic has unleashed a series of earnest, grating TV ads, from grandiose tinfoil-hattery to a chilling Maltesers mystery
The new Tesco advert: love is in the aisle of the beholder
The supermarket giant attempts to win over the hipster crowd with a tale of romance and chicken curry
The new army advert: unrealistic or the time of your life?
The latest rose-tinted armed forces ad pictures soldiers singing the Dirty Dancing theme on a mountain. Just watch out for frostbite …
The new Sainsbury’s advert: why does making dinner look like La La Land?
The supermarket chain has spied on the nations kitchens - and apparently we’re all doing the ‘spag bol boogaloo’
The new money.co.uk advert: we're swiping our way closer to death
From Facebook to bank balances, we waste our lives checking things. Now a comparison website wants us to do even more checking. When will it end?
The new McDonald’s advert: barbecue sauce beats friendship
The fast food giant’s latest ad sees two women bond while trapped in a lift. But things start to go wrong when the chicken dippers get involved...
The new Thomson Holidays advert is lump-in-your-throat nostalgia
Time stands still in the holiday firm’s latest ad, which makes you wish you never grew up
The new Nike advert: time is precious, so stop gorging on Chocolate Oranges
The athletics giant is trying to get people off their sofas in January by delivering a lecture from an aggressive robot
The new Heathrow advert: just grin and bear it
Airports don’t need to advertise, but Heathrow’s marketing team doesn’t realise that, so they’ve made some sentient teddies wander around the Arrivals gate
TK Maxx’s Christmas advert is like a howl into the abyss
The discount clothing firm’s festive ad avoids cutesy characters and instead highlights the horror of the season. It’s the Christmas advert 2016 deserves
The new Pizza Hut advert: a slice of modern alienation
The chain is now selling pizzas via temporary tattoos – any excuse to avoid real human interaction
The new AO.com advert: the media has never seemed so out of touch
The electrical retailer’s attempt to unite the population with the help of a TV talent show just makes them look disconnected
The new Shell advert: a CBeebies eco-utopia, with added Pixie Lott
The energy company is crowing about its renewable power initiatives, abetted by publicity-hungry popstars. Let’s not forget how it made its money though
The new Flash advert: #Flashdog is a Frankenstein's pet for our times
The cleaning brand’s new mascot is little more than a piece of shareable content on four legs. We should pity the poor mutt
The Burberry Christmas advert: soon all feature films will be made by brands
Domhnall Gleeson, Dominic West and Lily James star in the clothing brand’s Downton-ish ad. But does it spell a dark future for the movie industry?
The Mads Mikkelsen Ford Edge advert: it makes absolutely no sense
The actor stars in a glossy eight-minute drama that features greasy criminals and a woman with knives in her hair. There’s a lot to take in
The new Nescafé Dolce Gusto advert: Will.i.am grinds up a classic
Thought (Sittin’ On) The Dock Of The Bay couldn’t be improved? Think again! The Black Eyed Peas man has remixed it for a coffee advert – with added donks
The new Natwest advert: a genius way to avoid customer complaints?
While everyone else copies John Lewis, the high street bank has gone big in its latest ad. But perhaps there’s less to it than meets the eye
The new Euromillions advert: what a yacht of nonsense
A newly flush couple come a cropper when parking their massive new pleasure cruiser. Just one of the hardships of superwealth, it seems
The new YOPA advert: it’s fun to stay at the YMCA
The Village People are here to help you move house. But all it makes you want to do is move in with them
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