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The Guardian - Back to homeThe Guardian

School branding

August 2023

  • Boys' football match at Abbeyfields recreation ground in Chertsey, Surrey, England

    Forget old school ties – and the branded PE kit

    Letters: We need to keep school uniform costs to a minimum, writes Gill Long, while Daniel Owen asks why he has to spend money on kit for an activity that his son doesn’t want to do, and Gill Comley suggests sew-on school logos

January 2017

  • Knowsley became the first local authority in the country to cease A-level education last September. Photograph: Christopher Thomond for the Guardian

    The making of an education catastrophe – schools in Knowsley were dubbed 'wacky warehouses'

    The Merseyside borough is at the top and bottom of every league table whose top or bottom you would be anxious to avoid. Last year it became the first British local authority to stop offering A-levels. What went wrong?

December 2015

  • Schoolgirls sitting exams

    I was high-achieving and anxious as hell. Sarah Haynes' school-leavers speech was right

    Rebecca Slater
    The pursuit of perfection has increasingly taken hold in schools, to the detriment of the learning, development and wellbeing of students. A former high-achieving student tells her story

July 2014

  • Flock of birds

    Teacher's blog
    Talking to parents in 140 characters: how are schools using social media?

    Social media isn't just about cyberbullying and selfies. Journalist Lucy Ward explores how schools are using the likes of Twitter and Facebook to engage parents
    • 10 tips for how schools use social media

June 2012

  • TV set

    Teacher's blog
    Promoting your school can be tough

    A headteacher on how getting your school on TV isn't necessarily a masterstroke of PR
    • "One shot of the back of my head and the school called the wrong name, three times!"

October 2011

  • Local education authorities have been responsible for regulating the number of school places

    Anyone noticed the Tories are 'nationalising' schools?

    Mike Baker

  • Response
    This successful London school relies on dedication, not competition

    Janet Dobson

September 2009

  • Sir William Atkinson, headteacher at Phoenix high school, London

    A new public services
    Case study: Building top comprehensive schools

    'It's vital that the social needs of the children are met by other individuals, so teachers can get on with their job and are not acting as untrained social workers'

  • Overhead view of pupils in the playground at Capital City Academy school, Willesden

    Academies: 200 and counting, but more doubts raised

    Teachers' leaders warn of disruption caused by rebranding as government pushes on towards target

  • Ed Balls

    Labour scraps £2m fee for academy sponsors

    Move part of radical overhaul of academy programme as Labour attempt to counter charges of privatisation

August 2009

  • John Crace

    Toby Young's school is in a class of one

    John Crace
    John Crace: No marks for Toby's contribution to Conservative education ideas – it's just a lesson in fantastical self-interest

June 2009

  • Lambeth primary to take its teens to home counties boarding school

    Brixton's Durand primary plans to transport its teenage pupils to a home counties boarding school to remove them from 'violent' inner city streets

October 2008

  • Democratic Republic of Congo

    Failing Bristol academy plans to open African schools

    A poorly performing UK state school is proposing to open fee-charging branches in the Democratic Republic of Congo and Zimbabwe, it has been revealed

September 2006

  • Getting to know you

    How does a school with a poor reputation persuade parents and the community to see what it's really like? Joanna Moorhead reports.

August 2006

  • Session seven: our new brand

  • Session eight: our final presentation of the brand

July 2006

  • Session six: articulating our visual ideas

    Kaysia Heedram, year 10 student, and fellow pupils get in the mood for change at Elizabeth Garrett Anderson school.

June 2006

  • Session five: the brand trip

    Charmodene Dunkley and schoolmates visit some London landmarks in search of inspiration for rebranding Elizabeth Garrett Anderson school.

  • Session four: Our brand idea

    Year 10 student Zaheda Khatum and her fellow pupils give the thumbs up to Spy's branding idea for Elizabeth Garrett Anderson: Without Limits.

  • Session three: towards the brand idea

    In the third rebranding session, Elizabeth Garrett Anderson pupils try to get to the heart of what their school is about, reports Ben Duckett.

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