Sustainable designers were showcased alongside their mainstream counterparts but ‘green’ terminology remains off-putting

What is the first thing you do as a designer when you want to assert the uniqueness of your label? You play up its logo. So perhaps it is no surprise that, as a reaction to the fashion world's maelstrom of mergers and takeovers, certain designers are wearing their insecurity on their sleeves - branding their clothes more heavily than we have seen since the eighties.