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Max Mara

News, comment and features on the Guardian

June 2024

  • Models on a runway

    Max Mara departs from quiet luxury with Marco Polo-inspired Venice show

    Resort collection featured brand’s signature camel, but came with sequins, brocades and jacquard silk

September 2023

  • A model walks the runway as slime oozes from the ceiling

    Ugly chic: Prada turns slime into a thing of beauty on Milan catwalk

    Label’s mesmerising show with the sticky stuff will stay glued in the memory, as well as the sharp pencil skirts

June 2023

  • A model wearing a floral crown walks the runway at the Max Mara 2024 show in Stockholm, Sweden.

    Hygge for the heat: Max Mara’s Scandi show signals shift in fashion zeitgeist

    Younger consumers view fashion week carousel of Paris, Milan, New York and London as increasingly irrelevant

February 2023

  • Emporio Armani, Gucci and Max Mara at Milan fashion week

    Blandstanding is in as Milan fashion week embraces the practical

    Gucci brings blazers and bags to the catwalk and the vibe shift is from fancy dress to clothes for real life

September 2022

  • A pre-torn Prada pencil skirt at Milan fashion week 2022.

    Prada lets it rip with ‘gestures of error’ at Milan fashion week

    Prada and Raf Simons added pre-lived defects to their immaculate simplicity, with abstract filmic backdrops by Nicolas Winding Refn

September 2021

  • Max Mara show Milan

    Max Mara’s British designer brings a bit of beatnik to Milan

    Ian Griffiths says he spent much of the pandemic at home in Suffolk reading existential novels

May 2021

  • Max Mara store

    UK watchdog bans Max Mara advert over model’s ‘gaunt’ appearance

    Advertising Standards Authority says ad that ran in Sunday Times magazine was irresponsible

February 2020

  • For Moschino, Jeremy Scott merged the opulence of Marie Antoinette travelling forward in time with the candy colours of Tokyo.

    Milan fashion week autumn/winter 2020: the key shows – in pictures

    From a chic version of musical chairs at Jil Sander to a Marie-Antoinette themed spectacle at Moschino, Observer fashion editor Jo Jones picks her 10 highlights

September 2019

  • Max Mara models in military-inspired coords, from left: Bente Oort, Ajok Madel and Mona Tougaard.

    Max Mara channels secret service chic at Milan fashion week

    Also, Fendi goes back to the 70s with crochet and terry towelling, while Missoni injects retro fun

June 2019

  • German singer Ute Lemper walks the runway for Max Mara resort 2020 fashion show at Neues museum in Berlin.

    Max Mara showcases Bowie-inspired collection in Berlin

    Neues museum catwalk show also paid homage to Marlene Dietrich’s gender fluidity

February 2019

  • Fendi show, autumn-winter 2019, Milan fashion week.

    Fendi at Milan fashion week: a memorial to Karl Lagerfeld

    Silvia Fendi calls Lagerfeld’s 54 years with the Italian house ‘fashion’s longest love story’

September 2018

  • MILAN MAIN COMP

    10 of the key shows from Milan fashion week – in pictures

  • Backstage at the Max Mara show.

    Max Mara rewrites Greek myths at Milan fashion week

June 2018

  • Ian Griffiths of Max Mara

    Why the man behind Max Mara is the most influential fashion designer you’ve never heard of

    Ian Griffiths is a British ex-punk and not what you might expect from the classic Italian brand

February 2018

  • Doutzen Kroes on catwalk

    Max Mara's Milan show puts strong femininity centre stage

    The Italian label uses punk references, a pink and black colour scheme, and a diverse cast of models to showcase a confident, classic collection

September 2017

  • Models parade at the end of the Fendi Spring/Summer 2018 show at the Milan Fashion Week in Milan<br>Models parade at the end of the Fendi Spring/Summer 2018 show during the Milan Fashion Week in Milan, Italy, September 21, 2017. REUTERS/Alessandro Garofalo

    Fendi turns the catwalk into a stage for its arthouse persona

    The fashion house’s grand strategy to align itself with the great names of Italian art and culture was played out in Milan

March 2017

  • Hero Fashion 8: Glasses final

    The Fashion spring/summer 2017
    Hero worship: This season's most wanted fashion items – in pictures

    From Anthony Vaccarello’s statement pumps to Max Mara’s art-infused sunglasses, grab spring/summer 2017’s hottest items before it’s too late

February 2017

  • Somali-American model Halima Aden wears a hijab on the catwalk during Milan fashion week

    Halima Aden: Milan fashion week's star of the season

    The first hijab-wearing woman to be signed to IMG models, the Somali-American made her catwalk debut for Kanye West’s autumn/winter 2017 Yeezy collection. Now she’s stealing the show at Milan

September 2016

  • Models present creations at the Prada fashion show during Milan Fashion Week Spring/Summer 2017

    Miuccia Prada: 'It's time to talk about the present'

    Prada is embracing modernity – with a twist – in clothes that project intimacy but are also wearable

May 2015

  • A model on the Maxmara catwalk

    Max Mara brings the resort show circus to London

    Luxury Italian label Max Mara celebrates its new London flagship with a sophisticated resort collection attuned to the ‘mixed’ European climate
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