From bed-rotting to quiet quitting, everyone loves a so-called trend. Here’s how to invent your own
Arwa Mahdawi
With the right rebrand, even the most banal concept can capture the zeitgeist. Imagine being the genius who relaunched the ploughman’s lunch as ‘girl dinner’, writes Arwa Mahdawi
February 2022
Normcore started a horrible trend – and not just for sensible shoes
Arwa Mahdawi
Since this term was created we have had goblincore, and even Covidcore. But this year has brought the worst iteration ...
July 2018
Shortcuts
War-core: what is this fashion trend good for?
From balaclavas to riot shields, the military trend has taken a terrifying turn
October 2015
From normcore to chaos magic: the people behind fashion's biggest buzzwords
K-Hole, the art collective who talked about the much-derided idea of normcore, are now talking about chaos magic. But they say their work is less about trends – and more about having a sense of humour
September 2015
Will chaos magic reign over your wardrobe?
Forget ‘normcore’, with its beige chinos and dull sweatshirts, and say hello to ‘chaos magic’ and all things spiritual
June 2015
Muddying the Gap: how the US clothing chain has failed to uphold its identity
Topshop, Uniqlo and H&M have parked their tanks on Gap’s lawn over the past decade, and the original normcore retailer has not managed to defend itself
August 2014
Quiz: how boring are you?
Quiz: which fashion trends are real and which are fake?
July 2014
iPhone covers: the wish list - in pictures
Think bold and brash and invest in one of this season's playful phone cases. It'll ensure you're never left wondering which iPhone is yours
June 2014
The Glastonbury 2014 barometer: what was hot and what was not this year
Alys Fowler's gardening column
Alys Fowler: normcore – a fashion trend that's perfect for the garden
