Exploding watermelons and watching puddles grow: Facebook Live's erratic spectrum
We feel a special kinship with an event we witness live – but can brands turn this to their advantage via Facebook Live?
September 2016
Guardian Labs US’s Side Hustle shortlisted for Digiday award
Showcase of passionate entrepreneurs pursuing side projects is up for best branding in a B2B campaign
August 2016
Is technology at odds with creativity?
Increasingly, the advent of shiny new tech is engendering in us a nostalgia for the past’s creative potential. But is this a brave-new-world blindspot?
May 2016
Rediscovering Australian film
Madman Entertainment partnered with the Guardian to rekindle Australians’ love of home-grown cinema and repaint the red carpet green and gold
April 2016
Prince’s death: were tributes from brands touching, or IP infringement?
Fair use of likeness, copyrights and trademarks supersedes grey areas and good intentions
Investigative brand journalism: tracking a killer in California
Guardian Labs US created the ‘How to solve a murder’ series in collaboration with Amazon Studios for the Bosch detective show
Will self-aware AI ever be a laughing matter?
Artificial intelligences that display human emotions have been widely portrayed in popular culture but, as Microsoft’s chatbot Tay shows, an AI with a self-aware sense of humour remains elusive
March 2016
Showing some real love for Netflix
Love, the brilliant new Netflix series by Judd Apatow, deals with 21st-century dating dilemmas. To promote the show, we decided to create a few of our own
In search of surprises in marketing
In a world saturated with familiar narratives, it’s the brands and artists who find new ways to use existing formats that capture attention
The decline of print does not mean the death of publishing
We should be excited about the digital revolution – the chance to engage with readers via their mobile phones offers countless opportunities to innovative content providers
February 2016
How long-form articles could transform branded content
Facial coding technology: when looks can’t be deceiving …
The power of empathy in content marketing
Virtual realities still need substance
January 2016
Finding a voice for the Charter for Trees, Woods and People
The power of the image
December 2015
Guardian Labs: our New Year resolutions for 2016
It’s been another busy year in the world of branded content. As it draws to a close, we thought we should take stock, look back at 2015 and use what we’ve learned as a guide to our priorities for the next 12 months
Three ways brands can show their human side
From humorous slip-ups to pithy soundbites, the most sharable content has humanisation at its core
The girls changing the world
When the Guardian and GapKids joined forces to celebrate some of the UK’s most talented young girls, the achievements of those featured in the project inspired everyone involved
November 2015
Exploring Canada from coast to coast
Dominic Wells took a fishy journey of discovery to bring our readers a unique insight into the wonders of North America
