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Advertising

From the Guardian Media & Tech Network

June 2016

  • Euro 2016

    Fly the flag and carry on in the EU: Euro 2016 ads sound a timely reminder

    Richard Huntington
    For all the cracker joke originality of the work, there is something rather constructive and even powerful about the benign nationalism on our screens

February 2016

  • Marlon Brando in A Streetcar Named Desire

    Creative businesses need the energy that diversity brings

    Jim Carroll
    The unorthodox and the unusual should be the life blood of creatives but recruitment practices and company life shun difference

July 2015

  • A pair of Nike trainers

    Connected world
    Five ways to bring advertising to life in the internet of things

    As the number of connected devices grows, we look at how advertisers are making ever more creative campaigns

October 2014

  • Man with computer

    Media network blog
    Marketing agencies have completely missed the potential of digital

  • Pen and fingers

    Media network blog
    For long copy to flourish again it needs investment by the advertising industry

September 2014

  • Dov Charney

    Media network blog
    American Apparel’s banned ads are a shocking example of marketing

  • Twitter and mobile phones

    Digital marketing
    Advertising agencies are dying, just as they become most vital

August 2014

  • breaking bad 2008 walt jesse

    Media network blog
    House of Cards, Breaking Bad and binge viewing pull audiences online

  • Emi Gal founder Brainient

    Media network blog
    Interview: Brainient case study with founder Emi Gal

  • lights dots brain head

    Media network blog
    Programmatic solutions get advertisers into the heads of their target audience

  • House of Cards - Feb 2013

    Television must mine bigger data or risk being Netflixed

July 2014

  • Motorway Night Driving M1 Nottinghamshire

    Media network blog
    Connected cars will drive automotive marketing into the digital age

    Data shared by car owners could be a future marketer's dream, allowing them to connect touchpoints all the way to purchase
  • ps4 oxo launch stunt

    Media network blog
    Get rid of the clutter and communicate: adding value in unlikely ways

    Marketers need to talk more meaningfully, not just get the message out long and wide
  • woman tapping keyboard

    Media network blog
    How real-time bidding is changing the way ad inventory is bought and sold

    Janae McDonough explains how real-time bidding works and why it matters to both publishers and advertisers

June 2014

  • Felix Baumgartner Red Bull Stratos

    Media network blog
    Ad views: does prioritising quantity over quality cloud the big picture?

  • Two teenage girls using smartphone

    Media network blog
    If advertisers can rise to the mobile challenge, the rewards will be huge

  • A seminar at Cannes Lions 2014

    Media network blog
    Cannes Lions film award: deconstructing the winners

  • Pile of smart phones

    Media network blog
    Top tips for getting the most out of mobile advertising campaigns

    Mark Slade

  • Media network blog
    Five steps to powerful programmatic branding

  • Media network blog
    Best World Cup 2014 adverts focus on the shared experience

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