Media publishers such as Buzzfeed and Upworthy are reshaping the content marketing industry. Here's how brands can compete
Publishers are seeing uplift through selective use of native advertising, but the draws can compromise integrity, explains Jez Walters
Chad Pollitt looks at two leading content marketing studies that reached conflicting conclusions on owned and earned media
What lessons can marketers learn from the #nomakeupselfie campaign? Jess Collins takes a snapshot
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York Times, says Justin Pearse
