Mobile is the fastest growing segment of the interactive games business right now and everybody wants a piece of the action. Interview by Chris Smith
October 2012
Media network blog
iPad Mini Rumour Roundup
Everything we think we know about the newest iDevice – rumoured to be announced on 23 October
Media network blog
The merging of storytelling and interactivity in advertising
Less Rain's founder and creative director, Vassilios Alexiou, discusses why in advertising, being entertaining is only part of the story
Media network blog
iOS 6: what do the changes mean for independent studios?
The App Store redesign has been labelled a disaster by developers but it is possible to compete against the might of large studios, says Oli Christie
August 2012
Media network blog
Improving online market research through gamification
New research reveals how gaming techniques can be used to improve the quality of feedback from online research. Deborah Sleep explains
July 2012
Media network blog
Machinima: monetising the gaming industry's 'lost boys'
Media network blog
What level of brand integration is right in social gaming?
April 2012
Media network blog
Gamification's march to ubiquity
If all of life is a series of games, how will gaming permeate all of life? Asks Zaid Al-Zaidy
March 2012
Media network blog
Freemium and the virtual goods phenomenon: interview with Sanjay Sarathy
Mobile gaming and the rise of smartphones offer an opportunity for publishers and developers to overcome some of the limitations of Facebook
February 2012
Media network blog
The pull of online gaming
Laura Jones explains what makes online games so addictive and how you can make them profitable
Media network blog
The entertainment game-changer is right around the corner
Mike Woods, digital creative director at Framestore talks about the power of interactive media and what 'gamification' can do for the entertainment industry
Media network blog
Why studios need to think about the ethics of social gaming
Social media games are becoming hugely profitable for the gaming industry – but are they encouraging addiction?
