Hire millennials, invest in assets and be concise, and you’ll have short, snappy and highly shareable videos for Facebook and Twitter
August 2014
Media network blog
The 5G network: when will it launch and what will it mean for consumers?
As mobile users call for faster connectivity and speedier downloads, networks are evolving to meet the demand
June 2014
Media network blog
If advertisers can rise to the mobile challenge, the rewards will be huge
People now spend 20% of their time looking at a smartphone – but still only 4% of advertising budgets are spent on mobile ads. John McLaughlin explains the technical roadblocks that remain
May 2014
Media network blog
Twitter Amplify will create enormous value for broadcasters and brands
Media network blog
The smartphone goldmine still waiting to be tapped by brands and advertisers
February 2014
Media network blog
Facebook buys WhatsApp: time to reconsider the 'we don't sell ads' mantra
Now the messaging platform has been sold to one of the biggest aggregators of personal information, the founders need to be realistic about their future business model
Media network blog
Six reasons why Zuckerberg's $19bn for WhatsApp is a steal for Facebook
Colin Donald says Facebook's colossal $19bn purchase of US-based mobile messaging app WhatsApp is a shrewd move
Is your website mobile-friendly?
If your website is cluttered and slow it could be losing you customers, says Dez Derry of digital agency mmadigital
January 2014
Media network blog
Publishers aren't facing up to the challenge of mobile
Opinion: The piecemeal response to mobile internet consumption by publishers is reminiscent of the music industry ten years ago. If things stay as they are, the future of publishing looks bleak
July 2013
Media network blog
Is 'native advertising' a risky strategy for brands and publishers?
As the line between editorial and advertising continues to blur, the opportunities and challenges are becoming clearer
June 2013
Media network blog
Separating fact from fiction in mobile development
Alex Sbardella details the five most common myths to help developers avoid wasting time – or damaging your brand
Media network blog
With more consumers embracing mobile web, why aren't brands?
Opinion: As The People's Web report reveals the latest mobile consumption habits, Paul Berney of the MMA explains why speed, consistency and security should be at the heart of brands' mobile strategies
Media network blog
The value of branding in the relationship economy
Media network blog
Mobile marketing Q&A – Grapple CEO Alistair Crane
Media network blog
What will it take to make us love mobile operators?
May 2013
Media network blog
Designing for real world mobile use
Media network blog
Beyond the banner: how innovation is taking tablet advertising to a new level
Media network blog
Facebook Home: the start of the mobile social network takeover?
Media network blog
Why real-time bidding can save the mobile ad market
April 2013
Media network blog
Is mobile the responsibility of the CIO or CMO?
Mobile is changing the internal structures, hiring processes and managerial boundaries of organisations, and new ideas and strong leadership are needed to help marketing and IT teams to work together
