Ad tales
The brains behind some of the world's most memorable ads tell us how they made them
'It was fun to destroy a beautiful car' – how we made Honda's Cog ad
The minds behind the chain reaction ad for the Honda Accord reveal how, in 60 takes, they achieved one the century’s most creative commercials
'A character that will live forever' – how we made the Levi's Flat Eric ads
Jo Caird uncovers Flat Eric’s glove puppet past, his legacy and the reason he has a triangular nose
'I was basically told: you are never showing this' – how we made Cadbury's Gorilla ad
The ad, named by Marketing magazine as the nation’s all-time favourite, was initially shot down by execs but drummed up a significant return on investment
How we Tango'd Britain with the Orange Man
Trevor Robinson OBE describes how a small agency took on Tango’s soft-drink competitors and in doing so created one of the indelible images of the 90s
How we resurrected Audrey HepburnTM for the Galaxy chocolate ad
Mike McGee tells us how the ad pushed the boundaries for computer graphics
