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Agencies

1 September 2016

  • Ryan Lochte in pool

    Ryan Lochte … when sponsorship goes wrong

    As the Olympic swimmer’s reputation took a dive, his sponsors were quick to distance themselves. But was this a clever response – and what are the lessons for advertisers?

19 August 2016

  • Rubik's Cube

    Six qualities of a thoroughly modern marketer

    Ana Andjelic
    With brand identity becoming increasingly complex, chief marketing officers are more important than ever. What habits should they try to develop?

5 August 2016

  • Silhouette of the Olympic Games logo in Rio

    What do the Olympics mean for sport sponsorship in the digital age?

    The Rio 2016 Olympics offers brands and agencies the opportunity to draw large audiences and capture the public mood

4 August 2016

  • In this photo taken on Sunday, Feb. 20, 2011, a worker puts up a price list while customers buy groceries at a new supermarket in Chengdu in southwest China’s Sichuan province. Last week China ordered its banks to hold back more money as reserves in a new move to curb lending and cool a spike in inflation. (AP Photo)

    No one size fits all: developing a global brand marketing strategy

    Each country, market, demographic and lifestyle is different and marketers must tailor strategies to local trends

29 July 2016

  • A detail of a can of Coca-Cola is seen in London, Britain March 16, 2016. Britain will introduce a sugar levy on soft drinks in two years' time to tackle a growing obesity crisis, finance minister George Osborne said in a surprise announcement on Wednesday, hitting share prices in drinks and sugar firms. REUTERS/Stefan Wermuth

    What Coca-Cola’s slide down global brand rankings really tells us

    Julian Dailly
    No matter how indispensable a brand seems, nothing is for ever, and even the biggest names must fight to stay relevant

12 July 2016

  • People shouting

    The end of big, bold brand promises

    Matthew Heath
    With the marketing industry in a process of redefinition, brands can no longer rely on generic slogans to cut through with consumers

22 June 2016

  • Sale Tag

    How to avoid overpaying for your advertising in media auctions

    Richard Shotton
    Demographics like 18-34 or ABC1 are hotly contested - use contextual data like ‘moving house’ or ‘getting married’ instead to find value for your money

16 June 2016

  • A general view of the Croisette from the Carlton hotel in Cannes

    Cannes Lions 2016: doing well by doing good

    Ash Kuchel
    Brands that focus on social change and align with customers’ values will win more than just awards – they will earn respect and loyalty

2 June 2016

  • A screenshot of the Cog ad for Honda

    'It was fun to destroy a beautiful car' – how we made Honda's Cog ad

    The minds behind the chain reaction ad for the Honda Accord reveal how, in 60 takes, they achieved one the century’s most creative commercials

31 May 2016

  • Young woman using the virtual reality headset<br>FXJ70K Young woman using the virtual reality headset

    Immersive storytelling is everywhere and there’s no going back

    Whether for charity or to create marketing trends, the convergence of media and tech is enabling immersive new storytelling forms

20 May 2016

  • Teenagers using mobile phones

    'We must be smarter with ads' – five lessons for agencies from the US

    From authentic brands to smart ads, five American advertising and marketing professionals share insights from 2016

18 May 2016

  • Students in exams

    Everyone is born creative, but it is educated out of us at school

    Tham Khai Meng
    Businesses urgently need innovative people, so we must dispel the myth that creativity is something mysterious that cannot be encouraged

10 May 2016

  • A hand holding a lightbulb

    Marketing experts on how to achieve more creative and ambitious work

    Here are the best comments from our webchat on the quest for better marketing

6 May 2016

  • Numbers on a white background

    Data and dashboards are only the beginning of insight

    No matter how much data you have, or how beautifully arranged it is, you won’t gain real understanding without a human brain

27 April 2016

  • A hand reaching for lightbulbs

    The quest for more creative, ambitious marketing – read the webchat again

    Join us from 12pm BST on Wed 4 May to discuss how, on a sector-wide and agency level, to encourage more innovative work

15 April 2016

  • Ben Miller in a Tesco advert

    Advertising's lack of diversity stifles creativity

    Allan Blair
    White, middle class and straight ads reflect inequality within the sector, but this isn’t just unfair, it’s incredibly bad for business

31 March 2016

  • A still from one of the Flat Eric ads for Levi's

    'A character that will live forever' – how we made the Levi's Flat Eric ads

  • A line of yellow Easter chicks, a pink one faces a different way

    How to embed agency teams in client companies

24 March 2016

  • Huge's offices in Atlanta, Georgia

    Growing a digital agency: five things I’ve learned

    Put business needs ahead of financial gains and, if opening international offices, be sure to maintain your agency’s personality and culture

21 March 2016

  • A hipster smoking

    Nerds v hipsters: what sells for brands?

    Not every product or service gains a benefit from its efforts to be hipster-cool and in many cases, consumers value qualities such as reliability more
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