Skip to main contentSkip to navigation
Print subscriptions
Sign in
Search jobs
Search
The Guardian - Back to homeThe Guardian

Brand marketing

21 March 2016

  • Keith Weed

    Brands must become sustainable or risk irrelevance

    Keith Weed
    The marketing boss of Unilever on why consumer expectations mean brands need to lead for positive change

8 March 2016

  • Colourful illustration of a human head

    It's not the marketing message that counts - it's disrupting people's habits

    Art Markman
    Professor of psychology and marketing says disrupting habits is what influences people’s purchasing decisions

26 February 2016

  • People wearing Samsung Gear virtual reality devices at the Mobile World Congress in Barcelona

    Get ready – 5G will create waves of innovation that disrupt every industry

    Tom Goodwin
    The launch of ultrafast mobile broadband discussed at Mobile World Congress will require a shift in how businesses think

11 February 2016

  • Marijuana plants

    The highs and lows of building a modern marijuana brand

    The US is in the midst of a green rush with entrepreneurs racing to create the first national marijuana brands. Sarah Shearman investigates

10 February 2016

  • Still from Lynx find your magic

    'Who needs a six-pack?' The brands ripping up the male marketing rulebook

    From Lynx’s move away from ‘sex potion’ ads to the growth of ‘Dadvertising’, various marketers are moving with the times and rejecting laddish stereotypes

8 February 2016

  • Copies of Vogue magazine from fashion designer Katharine Hamnett's collection

    British Vogue still sets the trend at 100

    The iconic publication has not only been a leader in fashion, but in the wider media industry. Anne Cassidy looks at the secret of its success and longevity

29 January 2016

  • Siri

    Digital assistants: a new brand platform

    Virtual assistants allow brands to connect with customers in a more personal way, but there are barriers to overcome

22 January 2016

  • Messaging apps

    Marketers should stop ignoring instant messages

    Tom Goodwin
    WhatsApp, Facebook messenger and other services offer a world of opportunity for brands, so why aren’t they taking advantage?

21 January 2016

  • Scales

    Britvic's marketing boss: let's get real on childhood obesity

    Matt Barwell
    Advertisers can tackle childhood obesity by reassessing how we market our products and by helping young people look critically at the ads they see

20 January 2016

  • Homebase sign

    Bunnings should beware paying high price for Homebase rebrand

    Vince Kerrigan
    For all its bravado, Bunnings’ decision to rebrand Homebase is a bold move that will need to put British customers first – or flop

19 January 2016

  • Virgin Galactic

    Is collaboration in fashion the new black?

    Ana Andjelic
    From Glossier’s products made for its community to Patagonia releasing the formula for its Yulex wetsuit, businesses are collaborating to boost their presence

17 December 2015

  • Airbnb mobile app

    Brand building in the on-demand economy

    Ana Andjelic
  • The 2015 John Lewis Christmas ad featuring a man on the moon

    Christmas advertisers pluck too hard on the heartstrings

15 December 2015

  • Crystal ball

    Brand marketing: 10 experts reveal their predictions for 2016

    From rejecting marketing jargon to focusing on quality video content, here’s how industry pros think brand marketing will develop next year

10 December 2015

  • Always unstoppable #likeagirl ad campaign

    Brands up their game in ethical advertising

    Customers increasingly care about social responsibility and brands must buy into it too, not make it a marketing afterthought

22 October 2015

  • Back to the Future's Doc Brown and Marty McFly visit Hill Valley in 2015

    Great Scott! How brands raced in to claim Future Day

    As Back to Future takes over social media, we look at how brands have attempted to capitalise on the Doc and Marty’s arrival in Hill Valley 2015

9 October 2015

  • apple watch hermes

    Keeping long-standing brands relevant in the digital age

    Rebecca Robins
    Brands need to constantly evolve to keep pace but the success of a brand has little to do with its age

24 September 2015

  • Hashtag

    Five must dos for successful influencer marketing campaigns

    From creating a relatable hashtag to rewarding audiences, here’s how to make influencer marketing work for your brand

7 August 2015

  • Vincent Tan, Cardiff City owner

    When marketing goes wrong – football's worst branding own-goals

    Sports fans are loyal to teams to a degree that brands can only dream of, but from time to time, football’s brand marketers miss the target

25 June 2015

  • Manchester United are the world’s most valuable football brand.

    Finance in football: will the fans stand by the brands?

    Sharon Johnson
    Manchester United is the world’s most valuable football brand. But the Fifa scandal and obsession with sponsorship deals risks alienating its core audience
About 198 results for Brand marketing
1234...
Explore more on these topics
  翻译：