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The Guardian - Back to homeThe Guardian

Business creativity

23 November 2015

  • Open book floating above desk

    Luxury brands are failing in their storytelling

    Ana Andjelic
    Luxury has a rich heritage to draw on - why aren’t brands telling stories better? There are lessons to be learned from new players

17 November 2015

  • Half a lemon and two lemon wedges

    Simplicity is the key to creativity

    Five tips to make sure your efforts are used to make things simple and to avoid the lure of complexity

11 November 2015

  • Touker Suleyman

    Touker Suleyman: 'Digital has taken the UK economy out of recession'

    Lucy Fisher talks to Touker Suleyman of Dragons’ Den and his head of marketing at Hawes & Curtis about the fashion brand’s transformation

6 November 2015

  • Snow on the shore, Bamburgh castle, Northumberland, UK

    Britain's rebrand requires more than just marketing

    Fran Brosan
    Attracting people and businesses into the cities and towns outside London and the south-east means winning over existing residents first

3 November 2015

  • Burberry catwalk show

    Can luxury brands hack their own growth?

    Ana Andjelic
    Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds

29 October 2015

  • Martin Stirling

    Martin Stirling: my personal distaste for most ads is a useful asset

    The director behind some of the most viral, socially committed advertising talks about ad blocking, post-coital creativity and who he’d banish from adland

26 October 2015

  • Facebook computer

    Social media marketing – let's rethink community management

    Jerry Daykin
    The days of brands churning out daily posts on social media are over. We must focus on creating memorable content

16 October 2015

  • The Jam

    'Creative disruption' wrecks industries, communities and careers

    Jim Carroll
    As technology quickens the pace of change across business and society, we need to ask if we create more value than we destroy

8 October 2015

  • Laughing architects at conference table in office

    Inspiring leadership and the need for a creative, empowered workforce

    Changing the culture of a business requires direction from the top, so how can leaders foster a fulfilling working environment?

5 October 2015

  • Three items of pottery in the Wedgwood Museum

    How trademarks immortalised some of the UK's biggest brands

    Savvy intellectual property decisions combined with good branding and strategy can work wonders for a business

29 September 2015

  • Brooklyn Brewery

    Made in Brooklyn: the New York borough that became a global brand

    With all the hype around brand Brooklyn, is it in danger of losing what made it special in the first place?

10 September 2015

  • Dior store in Beijing

    Luxury brands must redefine the way they do business

    Ana Andjelic
    Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences

3 September 2015

  • Birks

    Substance over style: how can brands capitalise on new found fashion trends?

    Ugly chic may have been embraced by the fashion world, but brands such as Teva and Birkenstock are looking for long-term relevance beyond the hype

1 September 2015

  • Lol on scrabble tiles

    The future of brands in a post-human world

    Tracey Follows
    In the past, brands offered certainty. Now, only those that tap into our desire to explore what’s changing will survive

14 August 2015

  • Sundar Pichai, Google’s new CEO, on stage.

    What does Alphabet have to learn from other corporate rebrands?

  • Larry Page on stage.

    Alphabet might appease share holders but has it lost its vision?

    Peter Knapp

13 August 2015

  • Smirnoff

    Six LGBT ads that challenged traditional adland thinking

    A selection of the best advertisements that have sought to tackle stereotypes and break typical misconceptions about sexuality and gender identity

4 August 2015

  • hands holding plant

    Brands should focus on a higher purpose, not just profits

    Blake Cahill
    Put sincerity at the heart of your brand and measure success by the ability to help people and do good, not by the volume of sales

21 July 2015

  • London Pride

    Brands that come out for LGBT rights must proudly walk the talk

    A rainbow coloured tweet in support of gay marriage only goes so far. Brands must back up their messages of support with action

13 July 2015

  • Worker laptop

    The workplace is dead, long live the work space

    In the battle to attract talent, businesses across the tech and creative industries are rethinking the notion of the workplace
About 30 results for Business creativity
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