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Changing Media Summit 2016

11 April 2016

  • Net-a-Porter’s Tess Macleod Smith and Lucy Yeomans at CMS 2016.

    Net-a-Porter on taking a digital brand into print – video

    Watch highlights from Net-a-Porter’s talk at the Changing Media Summit 2016, looking at how their magazine Porter bridges the gap between print and digital

7 April 2016

  • News UK's Dominic Carter discusses making video work for your business at CMS 2016.

    How to make video work for your media business - video

    Speaking at the Changing Media Summit, News UK and the BFI explain how and why they use video

6 April 2016

  • A 2016 Changing Media Summit panel discussing adblocking, viewability and the state of mobile advertising.

    Adblocking, viewability and the death of mobile advertising - video

    Watch highlights from a panel debate at the Changing Media Summit 2016, looking at the threat to the publisher-advertising relationship from consumers using adblocking apps

5 April 2016

  • Breakout session: Agencies of the future Josh Krichefski, CEO, Mediacom UK Anna Watkins, managing director, Guardian Labs Moderator: Suki Thompson, CEO, Oystercatchers Mats Carduner, CEO, fifty-five Nigel Gilbert, vice president, strategic development, EMEA, AppNexus The Guardian Changing Media Summit 2016, held in central London, 24 March 2016

    Agency of the future: don’t lose sight of humanity

    Speaking at the Guardian’s Changing Media Summit, a panel of experts debate the future of agencies
  • Tim Goudie, social media director sustainability at Coca-Cola and Maria Garrido, global head of data and consumer insights at Havas Media Group speak at the Guardian Changing Media Summit 2016 in central London, Wed 23 March 2016

    Tim Goudie: sustainability messages must be part of brand's DNA - video

    Coca-Cola’s social media director for sustainability describes how it is helping drive its business
  • Fireside chat with Nigel Gilbert, vice president, strateguc development, EMEA, AppNexus, Lara O’Reilly, global advertising editor, Business Insider at the Guardian Changing Media Summit 2016 in central London, Wed 23 March 2016

    The marriage of technology and publishing - video

    As the publishing industry adapts to constantly shifting modes of consumption, a panel of experts discuss the benefits ad tech can provide

4 April 2016

  • Ana Andjelic hosts the Changing Media Summit panel discussion on the future of retail.

    The high street of the future – video

  • Matthew Todd, editor-in-chief, Attitude Shelina Janmohamed, vice president, Ogilvy Noor Lindsay Pattison, global CEO, Maxus Nishma Robb, head of marketing, Google at the Guardian Changing Media Summit, 24 March 2016

    The future belongs to inclusive businesses - video

  • David Pemsel opening keynote Changing Media Summit 2016

    Guardian's David Pemsel on the cyclical challenge of adblocking - video

  • Sir Martin Sorrell Guardian Changing Media Summit 2016

    Sir Martin Sorrell: 'There's no monopoly on wisdom' - video

31 March 2016

  • Pelle Sjoenell and Sir John Hegarty talk about creativity in the digital age at the Guardian Changing Media Summit 2016 in central London, Wed 23 March 2016

    Sir John Hegarty: 'Collaboration in advertising stifles creativity' – video

    The founder of BBH on the pointlessness of brainstorms, rebranding big data and why passion is key for creating great work

30 March 2016

  • The Guardian Changing Media Summit took place on 23 - 24 March 2016 at B1, Location House, Holborn

    Changing Media Summit 2016 – in photos

    The Guardian Changing Media Summit took place on 23 and 24 March at B1, Location House, Holborn

21 March 2016

  • Keith Weed

    Brands must become sustainable or risk irrelevance

    Keith Weed
    The marketing boss of Unilever on why consumer expectations mean brands need to lead for positive change

14 March 2016

  • World map

    Digital levels the playing field for small brands

    Amy Cole
    Small businesses are storming the barricades of the big brands thanks to advances in technology and marketing

11 March 2016

  • Sir John Hegarty seated in a chair

    Sir John Hegarty: 'Tomorrow will be more creative – I'd stake my reputation on it'

    Sir John Hegarty
    Ignore the digital hype – technology may create opportunity, but more than algorithms and big data, creativity will create what we truly value

28 January 2016

  • Shelina Janmohamed

    I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising

    Shelina Janmohamed
    Muslims can feel stifled in an industry that doesn’t appear to value their voices. It’s time advertising embraced diverse talent to better reflect society

22 December 2015

  • jeff goldblum currys christmas ad 2015

    Audiences down, Christmas ad revenue up: has the TV industry gone mad?

    The holy grail for this new world of television advertising is fewer, better targeted, more valuable commercials

14 December 2015

  • Chris Altchek

    Chris Altchek: To build a brand online you need to stand for something

    Ahead of an appearance at next year’s Changing Media Summit, Mic’s CEO talks to us about revenue models, programmatic ads and interviewing Barack Obama

10 December 2015

  • Magician wand

    Maths versus magic: is there an optimal balance in brand building?

    Lindsay Pattison
    As media consumption becomes more complex, agencies urgently need to invest in both their programmatic and creative capabilities

1 December 2015

  • Samsung VR headset

    Blake Cahill: my five predictions for marketing in 2016

    From wearable devices that interact with the internet of things to immersive video experiences, the global head of digital at Philips looks to marketing in 2016
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