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The Guardian - Back to homeThe Guardian

Digital business

25 January 2017

  • King Edward Street in the Victoria Quarter, Leeds, West Yorkshire, UK

    What does the store of the future look like?

    Following Amazon Go, four industry experts share their views on what lies ahead for bricks-and-mortar retail

11 January 2017

  • Cityscape of Berlin, Germany at Alexanderplatz

    European cities hope to attract UK entrepreneurs after Brexit vote

    With the uncertainty surrounding Britain’s exit from the EU, some UK tech startups are seeking new headquarters abroad

23 December 2016

  • amazon store

    Seamless and simple: what marketers can learn from Amazon's new store

    Rather than using intrusive marketing, brands need to focus on digital technology that enriches the customer experience

8 December 2016

  • Fibre optics used in telecommunications

    The arrival of 5G, cognitive radio and the future of connectivity

    With faster and more reliable connections, we look at what the next generation of communications could mean for business

21 November 2016

  • Amazon's Echo speakers

    Siri, Echo and Google Home: are digital assistants the future of the office?

    Major tech companies have invested in AI-driven and voice interactive home assistants in a quest to make our digital lives more convenient

15 November 2016

  • Virgin The Pack cycling class

    Data-driven cycling class? How tech is shaping fitness

    Through apps and wearables, technology is creating a workout that’s more data-rich, smarter and convenient than ever before

8 November 2016

  • A JD logistics staff is delivering goods during Double 11<br>BEIJING, CHINA - 2015/11/08: A JD logistics staff is delivering goods during Double 11 special sales holiday. November 11 (also referred to as Double 11) is popularly described as 'China's anti-Valentine's Day' and the world's biggest 24-hour online shopping event, first launched by Alibaba and followed by other e-commerce players like JD.com. According to a new survey, 56 percent of more than 1,000 internet users in China said they would increase spending compared with 2014. (Photo by Zhang Peng/LightRocket via Getty Images)

    Could Singles Day be the new Black Friday for British retailers?

    Marks & Spencer, Waitrose and Dyson have all capitalised on the Chinese shopping extravaganza in recent years

2 November 2016

  • Illustrations Of Popular Mobile Apps And Social Media Sites<br>A man is seen as a silhouette as he checks a mobile device whilst standing against an illuminated wall bearing Telegram's logo in this arranged photograph in London, U.K., on Tuesday, Jan. 5, 2016. The Telegram messaging app, which allows users to encrypt text that self-destructs on a timer, took down a number of channels Islamic State was using for propaganda, highlighting the actions some online companies are taking to react to terrorism. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

    The new social: brands are embracing private sharing

    The growing profile of messaging apps has given rise to a new form of personalisation and new opportunities for communication

28 October 2016

  • The Daqri smart helmet

    Augmented reality is driving construction's creative reinvention

    As the use of AR grows, the building industry will benefit from the ability to visualise virtual objects in the real world

21 October 2016

  • NextVR are one of the companies hoping virtual reality could be adopted by sports like the NBA.

    Virtual reality and sport: breaking ground on and off the pitch

    VR can bring sports training closer to the practice field and fans closer to the action, but can it really match up to live events?

5 October 2016

  • Professional Go player Lee Sedol takes on Google’s artificial intelligence program, AlphaGo

    What business leaders should know about machine learning and AI

    As AI heads towards the mainstream, here are five tips to ensure we learn as much from machines as they learn from us

29 September 2016

  • Cambodian woman Leakhena Laing being fitted for a new device at CSPO private clinic, where 3D PrintAbility training has been taking place, in Phnom Penh.

    How 3D printing can revolutionise the medical profession

    Groundbreaking 3D printing and scanning techniques are improving access to fully customisable artificial limbs

23 September 2016

  • Model Gigi Hadid presents a creation from Tommy Hilfiger’s Spring/Summer 2017 collection at New York Fashion Week in Manhattan, New York, U.S., September 9, 2016. REUTERS/Andrew Kelly

    How tech stole the show at fashion week

    ‘See-now, buy-now’ and virtual reality are in vogue as brands seek to engage with consumers beyond the catwalk

9 September 2016

  • THE OFFICE<br>David Brent and Gareth Keenan BBC One TBC Ricky Gervais, MacKenzie Crook, Martin Freeman, Lucy Davis and the rest of The Office cast return to Slough one last time this Christmas to tidy up loose ends in a one-off special destined to be remembered for its cringe-worthy observations on daily office life. office desk book

    Why a robot could be the best boss you've ever had

    Designed with strong technical expertise and high intelligence, it’s not so far-fetched that the robots of the future could outperform human managers

8 September 2016

  • An oddish Pokemon character appears in front of a London taxi during a game of Pokemon Go

    Electronic empathy: meet the next wave of virtual reality

    Immersive technologies are expanding creative experiences, and have a broader reach than simply Pokémon Go

25 August 2016

  • Squarespace founder and CEO Anthony Casalena

    'You can't compete with Amazon on price – so compete with your story'

    Anthony Casalena, CEO of website builder Squarespace, on how businesses can put their best foot forward online, sponsorship strategies, and how mobile web design has trickled up to desktop

17 August 2016

  • Commuters walk across London Bridge during morning rush hour

    Facial recognition – a powerful ad tool or privacy nightmare?

    It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes

10 August 2016

  • conceptual futuristic female robot

    What does artificial intelligence mean for the creative mind?

    Assistive and smart technologies can lead to a whole new world of creative possibilities and greater understanding of consumers

25 July 2016

  • Digital fingerprint

    Do we trust digital identification?

    Electronic forms of ID present an effective alternative to current systems, but confidence in technology could prove to be a stumbling block

19 July 2016

  • People wearing VR headsets

    Virtual reality: are you ready for surreal estate?

    Virtual reality is helping make experiential marketing scalable, but do consumers actually want these types of experiences?
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