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Publishing and platforms
30 January 2017
The reinvention of publishing: media firms diversify to survive
Falling ad revenues have spurred media companies to find new opportunities in areas such as e-commerce and events
17 January 2017
Regional publishers: how do those that remain survive?
Regional publishers are shrugging off slumping print sales by embracing social media, data and diverse business models
16 December 2016
Six steps to successful virtual reality marketing
In a sector that has a tendency to over-hype and under-deliver, here are some ground rules for quality VR experiences
2 December 2016
Battle of the brands: six epic fights over trademark names
With the Icelandic government taking on its retail namesake, we look at the brands that have fought over trademark infringement
24 November 2016
The industry's favourite Christmas ads
As the battle for the best seasonal ad kicks off, we ask a panel of advertising professionals which one won them over
11 November 2016
Platforms v creators: the battle for the internet economy
To stop users moving elsewhere, Instagram and Tumblr must balance advertiser-friendly control of their networks against keeping creators happy.
4 November 2016
Meet the shows challenging the lack of diversity in podcasting
A growing number of people are creating podcasts for a more diverse audience, aimed at underrepresented groups and voices within the media
10 October 2016
Publishers become retailers in the market for survival
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
6 October 2016
Facebook’s inflated video metrics signals a need to define what a 'view' is
Jerry Daykin
Shifting to video advertising may seem simple, but as Facebook’s inflated figures show, the industry needs to know what viewability really means
4 October 2016
Ad-blockers: are publishers tempted to feed the hand that bites them?
An ad-blocking firm’s move to charge publishers to serve whitelisted ads has raised eyebrows across the industry
26 September 2016
Build in-house or outsource? It’s not a simple choice
Deciding whether to handle resources internally or externally may seem easy, but getting it wrong can cause long-term damage
22 September 2016
What does Instagram Stories mean for brand engagement?
Brands such as Net-a-Porter, Ted Baker and have L’Oréal have jumped on Instagram’s new Snapchat-like feature as they look to interact with followers
14 September 2016
Plan your digital afterlife and rest in cyber peace
From Facebook memorials to avatars, people are thinking about what happens to their digital assets after they die
2 September 2016
How publishers are turning up the heat in the ad-blocking war
From hiding every third word to making content inaccessible, publishers are trying harder than ever to encourage readers to stop using ad blockers
26 August 2016
Are Facebook and Twitter doing enough to protect users?
For social media sites, offering a safe platform has become imperative, and further steps must be taken to combat abuse
24 August 2016
Using Snapchat to give a voice to sexual abuse survivors
Hindustan Times mobile editor Yusuf Omar explains how the newspaper is making use of the world’s fastest growing social network
28 July 2016
Facebook's dominance in journalism could be bad news for us all
Jon Bernstein
The move from social sharing to social distribution tethers readers to gated, algorithmically defined content that chimes with their own world view
20 July 2016
Five strategies for creating gender equality in the media
From ensuring women occupy all roles in the newsroom to a commitment to diversity from the top, here’s how we can make the media sector more inclusive
6 July 2016
The attention economy and the demise of the middle ground
Patricia McDonald
The focus on cost-per-impression creates a political discourse that draws its inspiration increasingly from the world of clickbait
27 June 2016
From digital to print: the publishers bucking the online-only trend
Swipe joins the likes of Net-a-Porter as another publication to go against the digital flow by launching a print product
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