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Publishing and platforms

  • Printing of newspapers in a printing shop

    The reinvention of publishing: media firms diversify to survive

    Falling ad revenues have spurred media companies to find new opportunities in areas such as e-commerce and events
  • Assortment of Northern Ireland local newspapers<br>BAAY2K Assortment of Northern Ireland local newspapers media121009

    Regional publishers: how do those that remain survive?

    Regional publishers are shrugging off slumping print sales by embracing social media, data and diverse business models
  • Two people in silhouette try out gaming headsets at Scotland's first Virtual Reality arcade

    Six steps to successful virtual reality marketing

    In a sector that has a tendency to over-hype and under-deliver, here are some ground rules for quality VR experiences
  • Starbucks logo at one of the company’s coffee shops in Chicago

    Battle of the brands: six epic fights over trademark names

    With the Icelandic government taking on its retail namesake, we look at the brands that have fought over trademark infringement
  • Fox and badger leaping on trampoline from the John Lewis Christmas ad

    The industry's favourite Christmas ads

    As the battle for the best seasonal ad kicks off, we ask a panel of advertising professionals which one won them over
  • Facebook To Acquire Photosharing Site Instagram For One Billion Dollars<br>NEW YORK, NY - APRIL 09: In this photo illustration, the photo-sharing app Instagram fan page is seen on the Facebook website on the Apple Safari web browser on April 9, 2012 in New York City. Facebook Inc. is acquiring photo-sharing app Instagram for approx. $1 billion. (Photo by Justin Sullivan/Getty Images)

    Platforms v creators: the battle for the internet economy

    To stop users moving elsewhere, Instagram and Tumblr must balance advertiser-friendly control of their networks against keeping creators happy.
  • ShoutOut team

    Meet the shows challenging the lack of diversity in podcasting

    A growing number of people are creating podcasts for a more diverse audience, aimed at underrepresented groups and voices within the media
  • Style.com holding page jpg

    Publishers become retailers in the market for survival

    E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
  • A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic/File Photo

    Facebook’s inflated video metrics signals a need to define what a 'view' is

    Jerry Daykin
    Shifting to video advertising may seem simple, but as Facebook’s inflated figures show, the industry needs to know what viewability really means
  • Adblock screenshot

    Ad-blockers: are publishers tempted to feed the hand that bites them?

    An ad-blocking firm’s move to charge publishers to serve whitelisted ads has raised eyebrows across the industry
  • Lego blocks

    Build in-house or outsource? It’s not a simple choice

    Deciding whether to handle resources internally or externally may seem easy, but getting it wrong can cause long-term damage
  • Instagram Stories.

    What does Instagram Stories mean for brand engagement?

    Brands such as Net-a-Porter, Ted Baker and have L’Oréal have jumped on Instagram’s new Snapchat-like feature as they look to interact with followers
  • Facebook is expected to be the world’s biggest virtual graveyard by 2098

    Plan your digital afterlife and rest in cyber peace

    From Facebook memorials to avatars, people are thinking about what happens to their digital assets after they die
  • Example of  online FT article with missing words

    How publishers are turning up the heat in the ad-blocking war

    From hiding every third word to making content inaccessible, publishers are trying harder than ever to encourage readers to stop using ad blockers
  • This image released by Sony Pictures shows, from left, Melissa McCarthy, Kate McKinnon, Kristen Wiig and Leslie Jones in a scene from “Ghostbusters,” opening nationwide on July 15. (Hopper Stone/Columbia Pictures/Sony Pictures via AP)

    Are Facebook and Twitter doing enough to protect users?

    For social media sites, offering a safe platform has become imperative, and further steps must be taken to combat abuse
  • Snapchat logo

    Using Snapchat to give a voice to sexual abuse survivors

    Hindustan Times mobile editor Yusuf Omar explains how the newspaper is making use of the world’s fastest growing social network
  • A man is silhouetted against a video screen with an Facebook logo

    Facebook's dominance in journalism could be bad news for us all

    Jon Bernstein
    The move from social sharing to social distribution tethers readers to gated, algorithmically defined content that chimes with their own world view
  • Money

    Five strategies for creating gender equality in the media

    From ensuring women occupy all roles in the newsroom to a commitment to diversity from the top, here’s how we can make the media sector more inclusive
  • U.S. Republican presidential candidate Donald Trump speaks at a campaign rally in Bangor, Maine, June 29, 2016.

    The attention economy and the demise of the middle ground

    Patricia McDonald
    The focus on cost-per-impression creates a political discourse that draws its inspiration increasingly from the world of clickbait
  • Swipe magazine

    From digital to print: the publishers bucking the online-only trend

    Swipe joins the likes of Net-a-Porter as another publication to go against the digital flow by launching a print product
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