It’s time for creative industries to connect with people in a meaningful way, not serve up irrelevant ads. But what’s holding us back?

With fewer publicity stunts and more attention to innovation, tech in retail can succeed if it provides genuine engagement and consumer benefit

Adtech could help Snapchat to build a sustainable model, but it must be careful not to drive ad-shy millennials away

It’s easy to be distracted by the abundance of the recent Consumer Electronics Show, but marketers should pay attention to what the rise of digital screens everywhere mean for advertising

What a difference an ocean makes. We take a look at how British and American advertisers approach their work

As the blurring of the online and offline worlds continues, retailers must be transparent about the rise of targeted pricing

Now Jack Dorsey is back at the helm, the social media site should focus on ensuring its purpose and value is clear