Marketing speak
In this series, we pick the brains of some of the most influential and innovative marketers working in global media and tech.
Teresa Arbuckle: 'It's clear that connected appliances are the future'
Grundig’s marketing director discusses the challenges the brand faces after being reintroduced to the UK and Ireland
Matthew Walls: technology will change consumers’ experience of marketing
The Hotels.com marketer predicts that tech will enable people to filter out interruptive marketing that has no relevance to them
Indeed’s Paul D’Arcy: ‘Great marketing starts with a great product’
In the first of a new series, the lead marketer at Indeed discusses using real people in ad campaigns