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The Guardian - Back to homeThe Guardian

PR peep show

A series of blogs by our anonymous PR insider lifting the lid on life in the public relations fast-lane. Would you like to be the next contributor? Got an idea for an anonymous blog post about the realities of working in PR? Get in touch here.

31 December 2015

  • The Twitter logo reflected in a woman's eye

    New year PR resolutions: read more, tweet less

    Anonymous
    A group of PR execs anonymously share their intentions for the year ahead

18 December 2015

  • Flood sign

    In times of crisis, actions speak louder than PR

    Anonymous
    Brands shouldn’t crow about ‘good deeds. The next time there’s a flood, say no to those looking to profit on the back of it

11 December 2015

  • Close up of bow on wrapped gift

    The worst Secret Santa gifts to give your PR colleagues

    Anonymous
    If you plan to keep your public relations job in 2016, these are the presents to avoid

30 October 2015

  • Persian cat, 2 years old, in front of white

    Slick or fluffy? The trouble with PR

    Anonymous
    Often maligned for being either distorted and cynical or insubstantial and trivial, the problem with PR is if it doesn’t need explaining it needs defending

16 October 2015

  • Shoal of fish

    My university course mates were wrong, PR is not the dark side

    Anonymous
    PR offers stability and a chance to promote groundbreaking science, but I sometimes wonder what might have been if I’d pursued journalism

2 October 2015

  • Clocks

    What's it worth? The problem of measurement in PR

    Anonymous
    If measuring PR results is an inexact science, so is calculating time spent. Unfortunately, it’s got to be done

18 September 2015

  • Bubbles

    Effective PR requires us to burst clients' bubbles

    Anonymous
    It is our job to remind clients about the best routes to success, not just the shiniest

4 September 2015

  • A woman sits at a busy desk

    Prospective clients, stop ignoring our emails and stealing our ideas

    Anonymous
    Etiquette and manners aren’t a one-way street. Good business comes down to good relationships, so practise what you preach

24 July 2015

  • Plates spinning on poles

    Spinning more plates than ever: my move from PR agency to in-house job

    Anonymous
    My decision to leave agency land raised colleagues’ eyebrows, but they were wrong to be so sceptical

10 July 2015

  • Dog walking

    More PA than PR: welcome to the world of luxury public relations

    Anonymous
    From babysitting and dog walking to booking taxis and fixing make-up, the list of ridiculous demands made by my luxury clients is endless

26 June 2015

  • businessman working beach

    How to improve your tan and be a (relatively) successful freelance PR

    Anonymous
    From succinct pitching to ditching time wasters, this week’s secret PR exec offers tips for securing that elusive work/life balance

5 June 2015

  • Edina in Ab Fab

    Move over Edina Monsoon: meet today's six mighty beasts of PR

    Anonymous
    The role of the PR has evolved from the days of the boozy lunch hound in Absolutely Fabulous. Today, the industry is populated with a diverse range of sub-species

15 May 2015

  • megaphone man woman competing shouting

    General election: the PR's nightmare?

    Anonymous
    It’s the ultimate test of your creativity and persistence – not only to fit your clients into the election conversation, but to get anything else through

8 May 2015

  • Bully at work

    Dear bullying client, it's not a playground – you can’t do or say what you like

    Anonymous
    I don’t want bullies to drive away top talent from the PR profession. Here are my top tips to deal with them

1 May 2015

  • Rocky boxing ring

    Small and mighty: petite PR punches above its weight

    Anonymous
    We are increasingly rejecting big and generic in favour of small and specialist – independent PR consultancies look set to reap the rewards

24 April 2015

  • Apple iPhone screen displaying social media icons.

    Is PR at risk of being relegated from the comms mix by digital marketing?

    Anonymous
    With the popularity of newer communication channels undermining the role of PR, it’s up to publicists to change the perception of the profession

17 April 2015

  • Woman holding juggling balls

    There’s no one-size-fits-all when it comes to defining PR careers

    Anonymous
    The PR industry must end the in-house versus agency debate as it’s based on a flawed belief that only a certain type of person can work in each setting

27 March 2015

  • The Google logo

    PRs should not sacrifice sound strategy in pursuit of SEO

    Anonymous
    It is becoming worryingly common for a communication strategy to simply be a race to arms for search content

20 March 2015

  • Tug of war

    Stop saying yes: the best PRs push back

    Anonymous
    It can be easier to agree to all client and journalist demands, but the most effective PRs negotiate between the two parties

13 March 2015

  • A stressed woman at work

    Because you're worth it: stop underestimating the value of good PR

    Anonymous
    Driven by fear that they will lose their clients, many agencies are giving away their services for free – and it’s damaging for all
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