Christmas is traditionally a time for giving, but in the case of Emap, it seems it is the readers of its children's football magazine Match who will be doing the shelling out. Parents were shocked to find that the festive edition of the mag - usual price £1.80 - is on news-stands for a piggy bank busting £9.99. The magazine says the issue is packed with 100 pages and "six mega goodies" but angry parents said it was a mega rip-off. "I fell off my chair when I saw how much it was," said one. "It is nice to know Emap are making their money off little children." Could the consumer magazine publisher, newly-bought by H Bauer, be a late favourite for Scrooge of the year?