Jonah Peretti
February 2024
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June 2014
- Cannes Lions: live from the Guardian speakers' loungeBuzzFeed's Jonah Peretti: Our site appeals to head, heart and funnybone - video
Cannes Lions festival: BuzzFeed CEO Jonah Peretti tells the Guardian's Mark Sweney that his site is still grappling with 'native advertising' – the blending of marketing with their user experience. He discusses how BuzzFeed is recruiting foreign correspondents to beef-up its news operation – without abandoning the fun content that made it popular
September 2013
- Advertising Week interviewsBuzzfeed founder Jonah Peretti on why viral videos are as vital as investigative journalism - Advertising Week New York video
The social news site's chief executive tells Mark Sweney that it will stay true to its viral roots despite putting more resources into investigative reporting