MediaGuardian 100 2010: top 10 fallers
The top 10 fallers in MediaGuardian's annual guide to the most powerful people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and PR
MediaGuardian 100 2010 1-100
29. Steve BallmerMediaGuardian 100 2010 1-100
34. Tessa RossMediaGuardian 100 2010 1-100
41. Ed RichardsMediaGuardian 100 2010 1-100
43. Sir Michael Lyons
MediaGuardian 100 2010 1-100
44. Julian BellamyMediaGuardian 100 2010 1-100
45. Jana Bennett
MediaGuardian 100 2010 1-100
54. Patrick McKennaJob: chief executive, Ingenious Media Group
Age: 54
Industry: media investment
Staff: 156
Worth: £500m
2009 ranking: 36
MediaGuardian 100 2010 1-100
64. Stephen FryJob: writer, presenter, actor, Twitterer
Age: 52
Industry: broadcasting, publishing, digital media
2009 ranking: 45
MediaGuardian 100 2010 1-100
85. Dawn AireyMediaGuardian 100 2010 1-100
87. Simon Kelner
MediaGuardian 100 2010 1-100
91. Adam BoultonJob: political editor, Sky News
Age: 51
Industry: broadcasting
2009 ranking: 60