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TV election study

  • Tory cabinet

    How TV news let the Tories fight the election on their own terms

    Possibility of coalitions, close contest of poll, handling of economy and levels of taxation made up 43% of all election news coverage, research finds
  • TV news has increasingly focused on the election race towards the end of the campaign – particularly concerns over the 'threat' from the SNP's Nicola Sturgeon.

    TV news focuses on election race at expense of policy issues

    Cardiff University research finds topics such as the NHS, the economy, taxation and immigration account for little more than a third of election coverage
  • David Cameron: politicians were more often featured attacking their opponents than explaining policy, the Cardiff University study found

    More election TV soundbites are attack-driven rather than policy-based – study

    Cardiff University research also finds non-party sources were given relatively little airtime, with businesspeople the most common
  • Channel 4 News’s coverage included a profile of David Cameron by Gary Gibbon

    Channels 4 and 5 giving Tories more airtime than other broadcasters

    Cardiff University research also finds BBC and Sky News’ election coverage featured Conservative sources speaking for longer than those from other parties
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