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The Guardian - Back to homeThe Guardian

WPP

May 2024

  • Mark Read, CEO of WPP, the largest global advertising and public relations agency.

    CEO of world’s biggest ad firm targeted by deepfake scam

    Exclusive: fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meet

February 2023

  • Nike used AI to pit Serena Williams against her past self.

    ‘It’s fundamental’: WPP chief on how AI has revolutionised advertising

    Mark Read says artificial intelligence is helping firm win clients keen to tap into technology’s potential

August 2022

  • An empty billboard

    Global ad market faces ‘car crash’ next year amid cost of living crisis

    Industry bullish in build-up to football World Cup but marketing spend an ‘easy cost to cut’ as demand slows

August 2021

  • Mark Read in front of WPP sign

    WPP revenues back to pre-Covid levels as advertising rebounds

    Recovery to pre-pandemic levels at world’s biggest ad group has come a year earlier than predicted

April 2021

  • Sir Martin Sorrell

    Martin Sorrell in legal battle with former employer WPP over payout

    Advertising agency is refusing to pay alleging he leaked information to media following his resignation

August 2020

  • Shard office sign

    WPP reveals only 3% of UK staff regularly work from office

    Figures highlight numbers still working from home during coronavirus pandemic

July 2020

  • Sir Martin Sorrell

    Ad mogul Sir Martin Sorrell: 'I didn't want to retire – I have a point to prove'

    The former WPP boss on the economy, Facebook and why his S4 Capital is growing despite the coronavirus crisis

March 2020

  • WPP offices in London

    Ad giant WPP launches £2bn savings plan as Covid-19 hits business

    World’s largest advertising and PR group shelves share buyback and dividend

February 2020

  • A WPP sign

    WPP shares dive amid business slowdown and staff travel restrictions

    Sales fall at advertising giant as coronavirus ‘self-quarantine’ policy for employees continues

August 2019

  • WPP logo

    WPP shares bounce back as company beats City forecasts

    Firm has struggled to recover from string of client losses but outperforms wider FTSE 100

December 2018

  • Sir Martin Sorrell.

    Sir Martin Sorrell: Facebook row hasn't deterred advertisers

    Ex-WPP chief says marketers are turning to Instagram and predicts more digital growth
  • WPP’s logo at the company’s offices in London

    WPP advertising group to cut 3,500 jobs in £300m restructuring

    Firm to shut or merge almost 200 offices worldwide months after Martin Sorrell’s exit
  • Sir Martin Sorrell

    Martin Sorrell's S4 buys ad firm MightyHive in $150m deal

    Former WPP chief’s new group says it can now offer full range of digital marketing services

October 2018

  • A logo hangs on the wall outside the WPP offices in London,

    WPP 'will not sugarcoat reality' of sales slump as shares plunge

  • Exterior of the FT building in London which the newspaper is due to vacate next year.

    WPP in talks to buy FT's London HQ in £90m-plus deal

September 2018

  • Mark Read

    WPP confirms Mark Read as chief executive

    Sir Martin Sorrell’s successor says he does not plan break-up but ‘there are no sacred cows’
  • Mark Read

    WPP understood to be in talks with Mark Read about £7m pay package

    New chief exec could receive half of what Martin Sorrell earned in last full year in charge
  • Sir Martin Sorrell in Cannes in June, where he criticised the board of WPP>

    Observer business agenda
    Spectre of Martin Sorrell haunts ad firm as new chief steps in

    Shane Hickey
    Mark Read is all set to take the reins at WPP this week, but his colourful predecessor is still causing trouble

August 2018

  • Mark Read, the new WPP boss

    WPP to appoint company insider Mark Read as chief executive

    Advertising firm decides against external hire to replace founder Sir Martin Sorrell

July 2018

  • Sir Martin Sorrell

    Martin Sorrell beats WPP to £266m MediaMonks deal

    Takeover marks mogul’s first acquisition since he was forced out of media group he founded
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