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The Guardian - Back to homeThe Guardian

Battleground Britain

The Guardian have joined the team at BritainThinks to set up a qualitative panel of undecided voters in five constituencies that each represent one of the five ‘elections within an election'

9 May 2015

  • In the five constituencies in our Battleground Britain project, the voters’ mood was characterised by insecurity, a contest between fear about the economy and public services.

    Battleground Britain: gauging the nation's post-election mood

    Our selected voters’ panels explain how the campaigns affected their decisions and share their responses to the general election result

7 May 2015

  • Disaffection has been the persistent backdrop to this election campaign.

    Battleground Britain: 10 things we've learned about voting and the election

    As polling day draws to a close, here’s what our panel of ‘undecided’ voters has taught us about attitudes to British politics

1 May 2015

  • Ballot box

    Main parties unlikely to make big gains outside heartland, pooled polls suggest

    A new analysis of ICM’s polling of voters in marginal seats reinforces the closeness of the race between the Conservatives and Labour

15 April 2015

  • Dewsbury

    Battleground Britain: smaller parties favoured in Dewsbury

  • 140x84 trailpic for Focus group dewsbury

    Battleground Britain: Dewsbury voters on what's changing their minds - video

10 April 2015

  • 140x84 trailpic for Focus group thanet

    Battleground Britain: South Thanet voters on which local campaign is best organised – video

    Voters in the three-way marginal constituency of South Thanet in Kent discuss which of the campaigns is best organised

  • 140x84 trailpic for Focus group thanet

    Battleground Britain: South Thanet voters on who they think will win their seat – video

    Voters in the marginal constituency of South Thanet in Kent discuss who they think is likely to take the seat in the general election on 7 May

    • Glasgow East voters on who they're backing – video

    • Battleground Britain: South Thanet voters on the campaign so far – video

    • Glasgow East voters on the issues that matter to them – video

2 April 2015

  • Voters formed a view that Ed Miliband, far left, and David Cameron, right, were cancelling each other out. Plaid Cymru’s Leanne Wood and the SNP’s Nicola Sturgeon could set out a more distinctive position.

    What voters thought of the performers in the seven-way leaders' debate

    The Guardian/BritainThinks focus group’s live response to Thursday’s TV debate, from voters in five key battlegrounds

27 March 2015

  • 140x84 trailpic for Battleground Britain: Ealing voters have their say - video

    Battleground Britain: Ealing voters have their say – video

    Voters from Ealing Central express their opinions on the election

26 March 2015

  • 140x84 trailpic for Battleground Britain: Dewsbury - video

    Battleground Britain: Dewsbury voters have their say – video

    Qualitative polling firm Britain Thinks heads to Dewsbury in West Yorkshire, a seat currently held by the Conservatives after more than 20 years of Labour rule

25 March 2015

  • 140x84 trailpic for Battleground Britain: Taunton focus group

    Battleground Britain: Taunton Deane voters have their say – video

    Voters in the Somerset constituency of Taunton Deane focus on immigration, a living wage and compulsory parenting courses

24 March 2015

  • 140x84 trailpic for Battleground Britain: South Thanet first focus group

    Battleground Britain: South Thanet voters have their say – video

    Four voters in South Thanet tell the Guardian the one thing they would change about the UK and discuss the factors that will influence their vote

23 March 2015

  • 140x84 trailpic for Battleground Britain: Glasgow East first focus group

    Battleground Britain: Glasgow East – video

    Five voters in Glasgow East tell the Guardian what will influence their decision in the general election

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