Want to raise your business profile for the new year? Partnerships, competitions and events should be on your branding resolutions hit list

From logos, to business names and marketing, here is a beginners guide to building a successful brand that conveys the right messages

These bloggers wield enormous influence among their huge following. Here’s how to approach them

With more and more grooms involved in planning their big day, wedding businesses need to ensure their branding isn’t targeted solely at women

Creating a positive, streamlined experience for consumers can do wonders for your brand

When it comes to marketing the mundane, brands such as Fairy Liquid have shown that selling the lifestyle and really knowing the customer is key

Keeping cool in a crisis isn’t easy, but swift action can save your brand from long-term damage

Oliver Proudlock reveals the impact of the Channel 4 reality TV series, and explains why he’s taking part in Small Business Saturday

What can seem like a great idea in the boardroom doesn’t always go down well with consumers, as these companies found out

These businesses start out as underdogs but can end up disrupting an entire industry

Your business brand might be little more than your personal reputation when you’re starting out but it could turn into the most valuable asset your business has

Coming up with a slogan for your brand is harder than it sounds. Lucy Fisher uncovers what the better ones have in common