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The Guardian - Back to homeThe Guardian

How to ...

Expert best practice advice and how to guides for small businesses, from the small business network

9 June 2017

  • woman looking at sunset

    How to be resilient: 'self-awareness is fundamental'

    Practise mindfulness, join support groups and take time away from technology were some of the tips from the experts in our live chat

2 June 2017

  • coffee shop

    Service with a smile: how to keep customers coming back

    Sell your brand story, adopt a can-do attitude and respond to feedback was some of the advice in our live chat

16 February 2017

  • Performer on stage in theatre, facing audience

    Master the art of presenting: tell a story, keep it brief

    Don’t assume an audience will listen, convince them that they must – and have the confidence to lead with your strongest point

30 January 2017

  • Man standing on a wall overlooking water

    Got a great idea for a business? Before you go any further, read this

    Many startups fail because they create a product no one wants. Entrepreneur Ian James explains how to prevent this

18 October 2016

  • Chef preparing food

    How to generate new business for your startup

    Developing a communications campaign is simple to set up, as long as you plan effectively and remember the four Cs

19 August 2016

  • Woman Writing Notes In Business Meeting<

    How to start a business in 30 days

    Launching a commercial venture doesn’t need to take months. By starting small, you could be up and running in no time

10 August 2016

  • Employers should have a dress code policy set out in a formal document.

    From body odour to skimpy clothes – the conversations managers dread

    Talking to an employee about a sensitive personal issue can be one of the hardest things about being a boss – here’s how to go about it

3 August 2016

  • chef working in restaurant

    Taking on a commercial lease? Here's a guide to help navigate the pitfalls

    Allowing room for your enterprise to grow and cutting costs by sharing with other tenants are among the points to consider

20 May 2016

  • people working in office

    The experts' secrets to scaling up a business

    From sourcing finance to hiring a skilled team, experts on our live Q&A panel offer advice on growing your business quickly

16 May 2016

  • plane taking off at sunset

    Preparing to export as a small business – advice from the experts

    During our live Q&A on getting export ready our expert panel offered tips on managing shipping costs, choosing a target market and where to sell online

14 April 2016

  • group of young people working

    Five ways you can inspire budding entrepreneurs

    Few school students have ambitions to start a business, but entrepreneurs can change that. Here’s how to invest in the next generation of startup founders

15 March 2016

  • A factory worker welds a bike frame

    Five vital steps to set up a successful manufacturing business

    Building a support network, finding a factory and nailing down your business model are among the essential elements to make your company profitable

9 March 2016

  • Costa Coffee balloon

    How to join the franchise boom

    Franchising is an opportunity for growth, but business owners have to give up some control. There are several ways the law can offer protection

18 December 2015

  • multi-coloured pencils and sharpner

    How to bridge the skills gap in your business – advice from the experts

    Boosting essential skills in your team could benefit your business. During our live Q&A, our expert panel offered helpful tips

18 November 2015

  • girls hands holding globe

    How to make the world your oyster as an exporter

    From choosing new markets to securing funding, we tell you where to go for advice and support

9 November 2015

  • On air sign outside recording studio

    Break through the noise: the power of podcasting in business

    To start your own podcast all you need is a microphone and some content marketing ideas

5 October 2015

  • woman filming video

    The dos and don'ts of content marketing – from the experts

    How do you attract new customers, and what makes a video fly or fail? During our live Q&A on content marketing, our panel shared their expert advice

10 July 2015

  • Sheryl Sandberg

    How to use Facebook to win customers

    The social network can help entrepreneurs reach specific audiences. But with 40m businesses on the site, how do you make yours stand out?

30 June 2015

  • Young woman wearing wedding dress

    How to run a successful home-based event planning business

    Good communication and marketing skills, and a flair for organisation, will stand you in good stead

27 June 2015

  • press release smes

    Small business owners: how to pitch a story idea to a journalist

    Pitching is a key PR skill for small businesses. Janet Murray offers her tips on how to make your story idea stand out
    • More supporting business growth content

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