Base of the pyramid
This series explores business pursuits at the base of the pyramid, the theory - popularized by CK Prahalad's 2004 book, The Fortune at the Bottom of the Pyramid - that companies can make money and help reduce poverty by serving and selling to the world's poorest people.
Ending poverty and growing markets: brass tacks for business - live chat
Selling to - and serving - the 'base of the pyramid', or the world's poorest people, is easier said than done. What will it take to get it right? We get down to the details in this live chat
Serving the base of the pyramid: five tips from emerging-market experts
The idea of serving the world's poorest populations while expanding into developing countries has plenty of allure, but have proven difficult to accomplish in practice. Here's some advice from the trenches
The base of the pyramid: will selling to the poor pay off?
The concept of serving the world's poorest four billion or so people has been popular since CK Prahalad introduced the idea a decade ago. But so far, profits remain elusive
Building new marketplaces at the bottom of the pyramid
Companies around the world are learning that selling to the poor can benefit both society and the bottom line
