Marketing and sustainability Tony Pigott uses his three decades of experience in marketing to explore the sector's role in driving sustainable business, why it's not up to the job yet and how it can get there.
Can the advertising industry sell us waste-free living? The founder of WWF’s Earth Hour, Andy Ridley, believes the creative industries are key to building support for the circular economy
Brands should focus on a higher purpose, not just profits Blake Cahill Put sincerity at the heart of your brand and measure success by the ability to help people and do good, not by the volume of sales
Media scare stories are the real drivers of transparency Despite varying consumer uptake of new tools that dissect the environmental and social impact of products, major brands can’t ignore them
Consumers are more likely to spend money on companies that care, a new study finds It pays for companies to find ways to benefit customers and society beyond their products, according to a new study by ad agency Havas
Disposable tampons aren't sustainable, but do women want to talk about it? Messaging and lack of disclosure of information from major feminine hygiene product brands might be holding women back from purchasing reusable options
'Sustainability': is it a dirty word?
Climate change is overwhelming – so should we focus on small steps?
The problem with sustainability marketing? Not enough me, me, me Campaigns often appeal to our better intentions and higher purpose but perhaps they need to focus on answering the question ‘what’s in it for me?’
Sustainable packaging solutions that help make brands good citizens From Coca-Cola's 2nd lives caps to Puma's clever little bag, global brands are giving their products a second life
Coca-Cola 2nd lives caps: why they're really all about consumer behaviour Re-imagining bottle caps may prompt consumers to think differently about the use, re-use and recycling of everyday waste
Brands must embrace the future of fully conscious consumption Consumers are sharing and consuming more data than ever before, and they'll expect 'conscious brands' to do the same
Brands must ditch their fear and tell their stories of social leadership Unilever's work in India and Coke's partnership with WWF on the Arctic show the power of bold leadership from brands
Marketing is failing to address social change ... why? Tony Pigott : Consumers across the globe expect brands to lead on social change, despite compelling reasons marketing is failing to step up
Marketing can drive the major shift we need for sustainable business Tony Pigott Marketing is vital for sustainability but it's just not up to the job yet, writes Tony Pigott in the first part of a series
