The customer is always right, that's the golden rule. For customers though, sustainability is not always front of mind and choices are often driven more by the search for convenience and value. This can make driving change in sustainability especially challenging for business.
This short course will explore leading edge best practice by some of the most innovative players in the area. For large organisations, while change may take time to implement there is a real opportunity to mobilise the masses.
You'll leave with:
An understanding of how brands can change consumer behaviour.
Insight into how the best organisations are actively participating in driving behavioural change.
Tools to engage consumers in your sustainability efforts and drive change.
A discussion on why and how brands' own behaviours are changing.
Programme
9:00 Registration and refreshments
9.20 Hello and opening remarks from Martin Wright, your host
9:30 Setting the scene: TBC
9:40 Interview with Julian Walker-Palin, head of corporate sustainability, ASDA - how can brands help consumer movements?
10:00 Panel session: delivering social purpose in practice
What scope do brands have to create change and positively influence behaviour? This panel session will explore best practice models in the market and discuss ways in which brands are engaging consumers to encourage sustainability. Shifting to a sustainable economy requires a new kind of brand-consumer partnership and our experts will reveal what they are doing to reach out and with what results. Can brand strategy create real benefits for people and society? We'll challenge our panel to reveal their findings.
Matthew Rowland Jones, recycling and environmental manager, Rexam Beverage Cans Europe
Emma Marsh, head, Love Food Hate Waste, Wrap
John Drummond, chairman, Corporate Culture
Richard Wright, behavioural science director, Unilever
10:45 Break
11:00 Experiment with Steven Johnson, Considered
This practical session will leave delegates with a set of key principles and a range of ideas to effectively engage and encourage social change. Through a combination of effective case studies, insights on the latest thinking and evidenced-based frameworks, participants will learn what works. With practical exercises they will experiment to understand how to apply the lessons to their own practice.
1:00 Lunch
Date
Thursday 19 September 2013
Time
9am - 1pm
Venue
The Guardian, Kings Place
Prices
£399 for large companies (over 250 employees)*
£199 for small companies (under 250 employees), NGOs and public sector*
*Prices are subject to a booking fee and VAT
Contact
For more details email sustainablebusinessshorts@theguardian.com
About Sustainable Business Shorts
Sustainable Business Shorts are Guardian Sustainable Business' new series of short courses for sustainability professionals by sustainability professionals.
Sustainable Business Shorts combine advice and examples from the very best campaigns delivered by leading brands with hands on group exercises, facilitation and a little bit of fun.
Split into two sections the first, show & tell, brings you best practice on how to do it from those who have been there. We'll also get them to tell you what they've learned about how not to do it and what to do if it all goes wrong.
The second, experience & experiment, brings an expert practitioner to facilitate a workshop session where you get to simulate real life scenarios.
More information on this event will be added nearer the time.
For more information on Guardian Sustainable Business Shorts and the full programme, please click here.