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The Guardian - Back to homeThe Guardian

SEO

August 2022

  • Google search bar

    Google will modify search algorithms to tackle clickbait

    Content written for the purposes of appearing high up on web search results will be targeted with new changes, the company says

March 2022

  • John Naughton

    The networker
    Is Google’s domination of the internet finally over? Search me…

    John Naughton
    Questions are being asked about the web giant’s waning powers, but it may just be a storm in an online teacup

July 2018

  • Search ‘idiot’ and this is what you see, pictures of Donald Trump.

    Search 'idiot', get Trump: how activists are manipulating Google Images

    The first page of search results has become the frontline in petty internet protests against Donald Trump

November 2016

  • Drawn lock in front of java code screenshot

    Engineering blog
    The Guardian has moved to HTTPS🔒

    Discover why and how the Guardian has moved to HTTPS, the secure version of the web protocol that helps to protect user privacy

March 2016

  • people dressed up with Twitter bird heads

    It's time for charities to stop wasting money on social media

    Matt Collins
    Businesses have found that tweets and Facebook posts don’t boost sales – voluntary groups must realise this is true for donations

September 2015

  • young boy on laptop

    Grand designs: how to build the perfect website

    Picking the right designer, deciding on a budget and nailing SEO are key when creating a site for your business

July 2015

  • Google

    Master SEO and rise up the Google rankings

    Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy

April 2015

  • A person walks in front of the Google logo.

    Digital entrepreneurs
    Google's 'mobilegeddon': ways you can respond to the algorithm shake-up

    Small businesses are likely to be hit hardest by Google’s decision to prioritise mobile optimised websites. Paul Armstrong explains how to embrace the change

January 2015

  • The Jackson Heights neighborhood in Queens, New York.

    Tech and the city
    Cracks in the digital map: what the 'geoweb' gets wrong about real streets

    Road maps, restaurant guides, the Yellow Pages ... the ‘geoweb’ has supplanted them all. But whether you use Google Maps or Yelp to find what you need, a closer look reveals that our digital urban mirror is full of chinks and distortions

July 2014

  • Fresnel lens in a lighthouse. 2011.

    E-commerce
    What is SEO and how can it help my website's Google visibility?

    Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

April 2014

  • Angry man holding laptop

    Brain flapping
    This blogger found Upworthy-style headlines very annoying. You’ll find his response utterly plausible

    Dean Burnett: Upworthy-style headlines can be very annoying. The scientific reasons for this will amaze (or bore) you.

January 2014

  • Matt Farley

    Media blog
    Spotify: how a busy songwriter you've never heard of makes it work for him

    Fred McConnell: Matt Farley writes 20 songs a day and has digitally distributed more than 14,000 in six years. We need creative outliers like him and a neutral internet to support them
  • Guardian front page

    The secrets of great headline writing

    David Marsh
    David Marsh: The technology may have changed but the headline writer's art is still to summarise an article in a way that draws the reader in
  • Burberry Prorsum Catwalk

    On social media marketing
    Choose your weapon: SEO or social media?

    Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?

July 2013

  • The Social Media Command Center software, powered by the Salesforce Marketing Cloud

    On social media marketing
    SEO is dead. Long live social media optimisation

    As Google search results throw up more and more ads, using SEO to reach your audience is becoming increasingly futile. Could social media optimisation be the answer?

April 2013

  • Julianna Margulies in The Good Wife

    The Good Wife, Nashville, Boss: why I love More 4 thursdays

    Deborah Orr: Strong women and power-crazed men are the bedrock of the best US drama imports on TV at the moment

December 2012

  • Srudens

    The networker
    How algorithms secretly shape the way we behave

    Algorithms, the key ingredients of all significant computer programs, have probably influenced your Christmas shopping and may one day determine how you vote, writes John Naughton

September 2012

  • Chris Elliott

    Open door
    The readers' editor on… how headlines can be more easily misunderstood online

    Chris Elliott

    Chris Elliott: Open door: On the web, the headline is often all people see, shorn of any context that might be provided by a subheading or a picture

July 2012

  • Huffington Post UK

    Monday note
    News publishers need to get with the program

    Frédéric Filloux: Traditional media needs to embrace the traffic-building arsenal if it is to survive online

June 2012

  • Google Cory

    Digital rights, digital wrongs
    Google admits that Plato's cave doesn't exist

    Cory Doctorow
    Cory Doctorow: Google implies that a page of search results is effectively the table of contents for a custom-made magazine assembled on the fly in response to a user's query
About 30 results for SEO
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