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Creative data

  • jose calderon and zaza pachulia NBA

    A whole new ball game: how data and tech are changing sport

    Increased performance through data analysis is just one of the rewards tech can bring to sports. Fan engagement and commercial opportunities can also benefit
  • Both Brownlee brothers worked closely with the EIS on their journey to triathlon glory at the London 2012 games.

    English Institute of Sport performance chief: "You can't argue with the statistics"

    Stafford Murray’s data analytics efforts at London 2012 helped deliver success for Team GB. Here he talks to Eleanor Dallaway about the power of data in modern sport
  • Michael Johnson of the United States wins men's 200 meters in a new world record time of 19.32 at the 1996 Summer Olympic Games in Atlanta.

    Ten data-driven sporting victories - part one

  • The England rugby team celebrate with the trophy on the pitch.

    Ten data-driven sporting victories - part two

  • England walk on to the Millennium Stadium pitch during a light show before kick off at RBS Six Nations 2015 Wales v England Millennium Stadium, Cardiff.

    The internet of things is revolutionising the world of sport

    The pioneering use of technology in sport is fundamentally changing how matches are played and watched. Stephen Pritchard reports on a wave of innovation that businesses could learn from
  • Billy Beane in Moneyball

    From the Olympics to recruitment: why data can't replace human interpretation

    Eleanor Dallaway considers how statistics really work, the future of data-led team selection and the importance of retaining a human touch in sport and in business
  • Krul's save

    Krul intentions: coupling data and deception for a psychological edge

    As evidenced by Louis van Gaal’s World Cup goalkeeper switch, analytics can enhance rather than replace the Machiavellian instincts of sport’s master tacticians
  • Rugby world cup

    Rugby World Cup 2015: the data-led brand battle will be fought in real time

    Brands will be queuing up to steal the show at this year’s Rugby World Cup, but even with an abundance of data at their fingertips, are real time social media campaigns the right way to go?
  • Owen Farrell, seen here kicking Saracens to victory against London Irish, are proponents of the belief that data gives an edge in rugby.

    Rugby Union analytics – five ways data is changing the sport

    Saracens technical analyst Bill Gerrard is a sports data expert and longtime collaborator with Billy Beane. Here he charts how data is reshaping rugby union
  • Six Nations

    The Guardian's top 25 Six Nations players – interactive

    Welcome to the Guardian’s top 25 players of the Six Nations era. We asked our panel of seven rugby experts to choose their 25 best performers and rank them in order from 1-25. We then collated their votes to produce our overall list
  • England v Wales, Rugby Union RBS 6 Nations, Twickenham, London, Britain - 09 Mar 2014

    Is data kicking sporting nous into touch?

    Analytics are increasingly used in elite sport to monitor performance and gain a competitive advantage, but does such a reliance on statistics overshadow the role of a coach?

    • Watch highlights of the debate online
  • seattle-seahawks-mascot

    Connecting up the NFL: using technology to improve fan experience

    By improving stadium connectivity, the NFL is leading the way in ensuring supporters stay connected and encouraging more engagement with teams. Benjamin Robbins reports
  • 140x84 trailpic for The role of data in business and sport highlights from evening seminar sponsored by Accenture

    Creative data debate: how the analytics revolution is reshaping rugby - video

  • Six-nations-Ireland

    Data-led team building: increasing the odds of success

  • Talismanic forward Blake Griffin moves the ball for the LA Clippers, a team bolstered by its owner Steve Balmer’s focus on bringing data and technology to bear in basketball.

    Meet the technology titans transforming the NBA

  • An abundance of ways and means to capture and analyse data is reshaping the way elite athletes train.

    Marginal gains: the rise of data analytics in sport

  • Guscott, seen here playing for the British Lions against South Africa during the victorious 1997 tour, believes data is the key to vital marginal gains in rugby.

    Jeremy Guscott: how can you beat the best team in the world if you aren’t as fit as them?

  • Jose-Mourinho-analytics

    Coaching by numbers: is data analytics the future of management?

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