Political storm brews over ‘no Marathis’ ad

Published - May 07, 2024 01:16 am IST

Maharashtra Congress leader Varsha Gaikwad has asked the Mahayuti government to take decisive measures against a Gujarat-based company’s advertisement that explicitly bars Marathi applicants. The advertisement has ignited a debate over discrimination between Marathi and Gujarati communities.

Threatens stir

In response to the advertisement, posted on LinkedIn last week, Ms. Gaikwad said since the Mahayuti government came to power in Maharashtra, animosity towards the Marathi people has intensified. “So far, the Marathis were denied housing, shops refused to put Marathi signboards, and now companies are daring to refuse jobs to Marathi people in Mumbai itself. The government must take strict action against such companies, otherwise we will take to the streets,” Ms. Gaikwad said during a padayatra in Kurla on Sunday.

The advertisement has since been removed. Brought out by a company named ITCODE Infotech, it sought applications for the position of a graphic designer in their Girgaon office, a predominantly Marathi area of Mumbai. Ms. Gaikwad attributed ITCODE Infotech’s discriminatory stance to the close ties between the ruling BJP-Shinde government and Gujarat.

“Anyone challenging this discrimination and Marathi pride will not be tolerated,” she said.

Ms. Gaikwad also took potshots at the stand taken by Deputy Chief Minister Devendra Fadnavis on shifting of some industries to Gujarat.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.

  翻译: