Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week L’Oréal CDMO Asmita Dubey reveals why bringing together technology and creativity is a thing of beauty As L’Oréal’s Chief Digital Marketing Officer, Asmita Dubey’s belief in beauty tech and commitment to measuring everything helped drive double-digit growth and made her the WFA Global Marketer of the Year. She talked to Think with Google about how she does it and shares her vision for the future. Feature of the week L’Oréal CDMO Asmita Dubey reveals why bringing together technology and creativity is a thing of beauty As L’Oréal’s Chief Digital Marketing Officer, Asmita Dubey’s belief in beauty tech and commitment to measuring everything helped drive double-digit growth and made her the WFA Global Marketer of the Year. She talked to Think with Google about how she does it and shares her vision for the future. Consumer Insights Global Article Article Understand customer mindsets to make every holiday connection count Global Article Article The 2024 retail guide: Put Google AI to work to drive profitable growth for your business Global Article Article Lean into AI to engage and convert customers across the funnel Global Article Article Connect with customers throughout their increasingly complex journeys Marketing Strategies & Innovations Global Article Article AI for marketing: from hype to how Global Case Study Case Study How an AI experiment put Pixel fans in the driver’s seat Global Perspective Perspective There’s a perception that AI is going to threaten the very nature of creativity. Here’s why I disagree Global Article Article Advertising is still a force for LGBTQ+ equity. Here’s why Global Article Article A new era of creativity: Insights from leaders in AI Global Perspective Perspective The AI Era: Expanding marketing and creative potential Global Article Article We used AI to analyze over 8,000 top ads. Here’s what we learned Global Article Article Confident consumers do more than buy. They lift metrics that matter In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 10 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 6 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 7 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 19 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 20 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 15 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 19 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.