Best free AI image generators of 2024

Craiyon, Leonardo, Freepik
(Image credit: Craiyon, Leonardo, Freepik)

Generative AI is growing in potential and utility with every passing week as companies continue to "one-up" each other. What began as creating nifty images from a quick text prompt has become full movie generation and animating previously static images.

Still, when it comes to free tools, there are some excellent options for creating AI images. Recently, OpenAI announced free users of ChatGPT would be able to create images in DALL-E for the first time, albeit just two per day. 

Others, like those on this list, are more generous with their free offerings, but as always you'll get more options if you're happy to open your wallet (you can check out our guide to the best overall AI image generators for that).

So, whether you're looking for a quick image to generate some laughs in the group chat, or you're interested in testing out some ideas to help you make a purchasing decision on a paid plan, here are our picks for the best free AI image generation tools.

Best free AI image generator overall

Leonardo

(Image credit: Leonardo)

1. Leonardo

Best overall, and best free

Specifications

Free plan: 150 images
Paid plans: Start at $10/month

Reasons to buy

+
Free version
+
Video mode
+
Powerful Phoenix model
+
Granular control over image generation

Reasons to avoid

-
Complex user interface

Not only is Leonardo our pick for the best overall AI image generator, but its generous free tier makes it an excellent choice for newcomers, too.

Leonardo offers free plan users a bundle of tokens to use against AI image generation, and there's no expiry for the free offering. That means you won't need to subscribe after a month or so, or keep switching email addresses (we've all done it).

Still, being free is one thing, but that alone isn't what makes Leonardo worth trying. While you'll need to be a premium subscriber for certain features, it remains an excellent tool for just about any project.

It'll be slower without paying, and Leonardo.Ai holds rights to what you're creating, but for a quick image here or there it's well worth your time.

2. Freepik

Now comes with Flux

Specifications

Free plan: 20 generations/day
Paid plans: Start at $10/month

Reasons to buy

+
Generous free plan
+
Affordable monthly membership options
+
Includes Flux access

Freepik may not be the AI image-generation tool on everyone's lips, but it should be. The app is easy to use, but the free tier lets you generate 20 images a day.

If you were so inclined, that could be 7,300 images a year for nothing, built from over 140 million stock images, with rapid generation, too.

You can even upscale a couple of images a day for free if you have the credits, and the flexible payment options mean you can get 7,000 AI credits for just £7 per month, meaning you don't have to go the "whole hog" of £32 per month if you need something more.

3. Craiyon

Easy to use and additional plans

Specifications

Free plan: 9 generations at a time
Paid plans: Start at $5/month

Reasons to buy

+
Free background removal tool
+
Easy to use
+
Affordable plans

Reasons to avoid

-
Watermarks on free plan
-
Fewer free generations at a time than other options

Craiyon is a little different to the other options on this list because it's almost inverted - the base product is free, and the paid tiers improve upon it, rather than the free version being a watered-down version of the product.

There are some downsides, of course. Expect watermarks, for example, while you can pay to remove limitations like ads and higher priority, but for no outlay you can get 9 free images at a time.

Paid members help keep the lights on, of course, and it's worth noting that plans start as low as $5 per month. There's also a handy Background Remover tool you can use with no restrictions with no subscription.

Microsoft Copilot

(Image credit: Microsoft Copilot)

4. Microsoft Copilot Designer (DALL-E 3)

Free to use with a Microsoft account

Specifications

Free plan: Yes
Paid plan: Additional generations for $20/month

Reasons to buy

+
Easy editing
+
Follow-up prompting
+
Can use natural language prompts

Reasons to avoid

-
Minimal control over generations

Offering all the goodness of DALL-E 3 from ChatGPT but with a free tier that's plenty capable, Microsoft Copilot Designer offers 15 image generations a day.

The premium plan adds additional app integrations within Microsoft 365 and faster performance, but even without paying it's an impressive tool - not just for image creation, but for adjusting images, too.

Whether it's pulling specific elements from an image, making adjustments to the color saturation, or replacing items entirely, it's impressively malleable.

5. Google ImageFX

Comes with Imagen 3

Specifications

Free plan: Yes
Paid plan: N/A

Reasons to buy

+
Access to Google Imagen 3
+
Generates clips for remixing 
+
Four images per prompt

Reasons to avoid

-
Only square images

Google's ImageFX is a free AI generation tool from top to bottom, and it leans on the new generation Imagen 3 model. It offers relatively realistic images from a quick text prompt, and there are no limitations – so you can create to your heart's content.

Why's it a little lower on this list? In our testing, it is a simple platform that can only generate square images. This is an experiment rather than a product, but the underlying technology will be built into Gemini and other products in the future, so it is a chance to see what is likely to be coming soon. 

Google will also be able to retain your interactions for a year and a half, so that's worth considering.

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Lloyd Coombes

A freelance writer from Essex, UK, Lloyd Coombes began writing for Tom's Guide in 2024 having worked on TechRadar, iMore, Live Science and more. A specialist in consumer tech, Lloyd is particularly knowledgeable on Apple products ever since he got his first iPod Mini. Aside from writing about the latest gadgets for Future, he's also a blogger and the Editor in Chief of GGRecon.com. On the rare occasion he’s not writing, you’ll find him spending time with his son, or working hard at the gym. You can find him on Twitter @lloydcoombes.