Marketing Trends

Trend - Product packaging is increasingly being adapted to serve a function in conjunction with or separately from the primary offering. These packaging methods are predominantly employed in food and body care advancements, offering consumers functionality comparable to the product.

Insight - Modern consumers often value novel and interactive experiences and desire products with packaging that is as useful as the product itself. In response, brands are designing packaging with functional elements, aiming to provide buyers with a tangible experience that sparks excitement or surprise upon interaction. Businesses focusing on experiential product designs can appeal to consumers who prioritize novelty and immersive experiences in their purchases.