Goncharov (1973) is the most tangible proof of a hive mind on Tumblr.

Two days ago Goncharov existed in a microcosm. It was a name. Nothing else.

A little push, in the form of a movie poster, and suddenly the fabric of the universe shifted and a rich, deep body of source material was formed. There are reviews, mood boards, essays, fanfiction, character studies. You name it, it exists. And it happened in roughly a 24-hour span of time.

And the execution was FLAWLESS.

Every post that adds a bit of plot to the narrative has been shockingly cohesive. Seamless, even. We assigned ourselves a ship or two and just *went* with it. There's civilized discourse about the actual meaning behind Goncharov. I'm witnessing people engage in scholarly debates about the best mafia movie (n)ever made.

It's as if a singular being set a marble in motion on the Rube Goldberg Machine of Tumblr and by some miracle, we were all the moving pieces to make this happen.

Despite witnessing its creation, I've had to check Google multiple times to confirm this movie does not actually exist. The ruse is simply that convincing.

This might be the greatest collaborative effort ever put forth into creating a piece of media. Congrats guys.