The Eurovision 2023 stage design is an intrinsic part of the annual global spectacular that is the world's most popular song contest – taking place this week (9 – 13 May) in Liverpool, UK. The set's creators, New York-based stage architecture experts Yellow Studio have been hard at work, crafting an environment for the performances that is not only eye-catching and supremely functional, but also sends a message of togetherness and positivity. The event’s theme is ‘United by Music’, as this year the UK is hosting the contest on behalf of 2022 winner Ukraine, which scooped the top spot with Kalush Orchestra's song 'Stefania'. As for the stage design concept? It's a hug.
Eurovision 2023 stage design: united by a hug
Yellow Studio's director Julio Himede explains: ‘The concept of our design resembles a wide hug, welcoming the people of Ukraine and Europe with open arms. The architecture of the set embraces a sense of togetherness, community, and celebration.'
He continues: 'Our studio inspiration includes cultural identities from Ukraine, such as craftsmanship, the symbolic patterns of embroidery and traditional costume, as well as the rich musical history of Liverpool. Given we are hosting the show in Liverpool on behalf of Ukraine, we felt the 'welcoming hug' concept is an appropriate approach to define our set. During the three live shows, cultural aspects of Ukraine and Liverpool will be celebrated.'
The project was not challenge-free, as the show is a large scale production of the highest calibre, broadcasted to a global audience of more than 160 million and encompassing some 220 sq m of staging.
Himede says: 'The collaboration between Ukraine with the UK has been a wonderful and unique opportunity to design the Eurovision Song Contest this year. As we embrace and celebrate the cultural aspects of both countries hosting the show, our monumental design must be able to offer a landscape for all other countries competing to take ownership of the stage during their performances. In less than a minute, the stage needs to change over and set up for the next contestant and their creative, in front of a live audience.'
Yellow Studio has been the creative power behind several high-profile cultural events over the years, such as Disney's Beauty and The Beast 30th anniversary celebration, the Grammy Awards and the MTV Music Awards. Bringing together state-of-the-art technology with mesmerising visuals through its designs, the practice has cemented its reputation as one of the leading forces in its field.
As to what makes great stage design? 'The Eurovision stage design must carry its own bold and unique identity every year. Having surprising elements that offer different production values is key to a successful set design of such a monumental scale. The design needs to transform into multiple compositions to cater for all 37 contestants,' says Himede.
The acts competing for this year's top title will share the stage with last year’s winner Kalush Orchestra, as well as the UK's 2022 contribution Sam Ryder, who was runner-up. A selection of performances that celebrate Liverpool's heritage and contribution to pop music over the years will also be part of the programme.
With its stage design perfected and ready to go, the 67th Eurovision Song Contest is on course to launch its events in Liverpool this week, with the grand final taking place on Saturday 13 May 2023.
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