Apple iPhone 5 gets record two million pre-orders in 24 hours

By
published

Despite mixed reaction to last week's launch of the iPhone 5, Apple received two million pre-orders in 24 hours for the new model, smashing the previous record

Apple has received two million pre-orders for the iPhone 5 in just 24 hours, the company announced today.

That figure is more than double the record set by the Apple iPhone 4S, making it the biggest ever Apple iPhone launch.

Apple iPhone 5: full details, pictures and prices

Apple confirms new £25 adapter has a DAC

Demand has exceeded supply, and Apple has confirmed that not all of the pre-ordered phones will be delivered on the release date, September 21st, with many set to reach customers in October.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

NEW iPod touch and nano: click here for details, pictures, prices

Follow whathifi.com on Twitter

Join us on Facebook

Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).